We had a truly fascinating discussion at the London Inbound Marketing Meetup last night. The topic was “SEO Tools” – which sounds a bit dry – but we really delved deep and, I think, genuinely all learned a lot. For those who couldn’t make it here are a few of the tools that were recommended by the group…
Following a tip-off from webmetricsguru (Marshall Sponder), I’ve been trying out Tweepsearch as a method of finding influencers in various vertical industry niches. He suggested that Tweepsearch’s results, combined with an Excel spreadsheet, is the most effective free method of quickly identifying the movers and shakers in a specific industry or for a chosen topic. And you know, I think he’s right.
A passionate believer in the power of re-Tweeting, I spent a worthwhile half hour today reviewing Dan Zarellas “Science of Re-Tweets” presentation (below). It’s well worth a look and, for a bit of fun, I’ve extracted seven things you probably never knew about re-Tweets in my analysis below. Enjoy!
In the run up to Monitoring Social Media 09 I’ve been checking out some of the free or low-cost social media monitoring solutions. I’ve been hearing that many of the top marketing agencies still use free monitoring tools: but which ones? And how do they compare to the high-end paid-for solutions like Visible Technologies, Brandwatch etc?
Microsoft is planning to launch a social media monitoring tool – that allows users to aggregate social media feeds from Twitter, YouTube, Flickr, Facebook and more into a single interface. Dubbed “Looking Glass” the service will be tested over the coming months for a presumed launch in the Winter.
Early indications are that it includes automated [...]
I had a demo of BrandWatch recently, ably accompanied by Seb Hempstead (Account Exec), and was impressed both by their current Web Dashboard and it’s forthcoming incarnation. BrandWatch are serious data-heads. Having started out building monitoring systems for the British Government, they struck out on their own, creating a high quality social media monitoring and tracking system of their own…
I’ve been following an interesting debate over on No Man’s Blog about whether social media monitoring services are all their cracked up to be. In the original post Asi Sharabi launches a visceral assault on social media monitoring services, citing Radian6, BuzzMetrics, BrandWatch and Techrigy, among his targets.
Scoutlabs new Quotes feature
Scoutlabs have added a clever new feature called Quotes. Not content with simply showing you what bloggers, Twitterers, forum and social networks users are saying about you or your brand, Scoutlabs now filter these out into a series of customer feedback in-trays depending on the sentiment of the comment.