How to Analyse Sentiment and Benefit from the Insight it Provides

With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s session called “How to Monitor Sentiment and Benefit from the Insight this Provides”.

Social Media Monitoring Goes Niche

One of the most interesting points made at Monitoring Social Media 09 last month was the suggestion from Matthäus Krzykowski (VentureBeat) that monitoring could be made more accurate by narrowing the focus of the tools down to a specific industry. It stands to reason really. If you narrow down the lexicon you start to reduce the opportunities for error…

Microsoft to Launch Social Media Monitoring Tool

Microsoft is planning to launch a social media monitoring tool – that allows users to aggregate social media feeds from Twitter, YouTube, Flickr, Facebook and more into a single interface. Dubbed “Looking Glass” the service will be tested over the coming months for a presumed launch in the Winter.
Early indications are that it includes automated [...]

The Pros and Cons of Automated Sentiment Detection

Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging, but they did raise some interesting points about automated sentiment detection that are worth exploring…

A Short Review of BrandWatch’s Dashboard

I had a demo of BrandWatch recently, ably accompanied by Seb Hempstead (Account Exec), and was impressed both by their current Web Dashboard and it’s forthcoming incarnation. BrandWatch are serious data-heads. Having started out building monitoring systems for the British Government, they struck out on their own, creating a high quality social media monitoring and tracking system of their own…

Scoutlabs Make Social Media Monitoring a Bit Easier

Scoutlabs new Quotes feature

Scoutlabs have added a clever new feature called Quotes. Not content with simply showing you what bloggers, Twitterers, forum and social networks users are saying about you or your brand, Scoutlabs now filter these out into a series of customer feedback in-trays depending on the sentiment of the comment.