Do Social Media Recommendations Herald The End of Google’s Dominance?

Just read a fascinating if slightly over-egged article on Mashable called “5 Reasons Google And Search Won’t Dominate The Next Decade”. The suggestion is that through a combination of predictive messaging – i.e. offering you things you might want, based on what you’ve already said or demonstrated you like – and recommendations from friends or strangers, either directly sought or channelled to you via various degrees of connections (i.e. friends of friends of friends) – you will be able to get what you want without searching for it.