Social Media in Business
Social Media Marketing 2010: Photos and Presentations
Thanks to everyone who joined us at Social Media Marketing 2010 yesterday at the Cavendish Conference Centre in London. We hope you found it a valuable day.
We’ve certainly had lots of feedback to focus on for the next one (in September). The three topics that we “crowdsourced” at the end of the day might well [...]
The Future of Social Media Marketing: Content Marketing? Geo-location networks? Social Media Listening?
At Social Media Marketing 2010, taking place in London this Thurs (17th June), we’ll be having a discussion on the Future of Social Media Marketing. Our expert Panel, consisting of Tom Nixon (NixonMcInness), Neville Hobson (WCG), Murray Newlands (Influence People) and Richard Sedley (cScape), will be offering their predictions for the coming 12-18 months and I have to say I’m intrigued as to what they’ll highlight. Here are some suggestions.
The Top 5 Questions for B2B Social Media Campaigns
I had a meeting with one of our newest (yet to be announced) clients on Friday. It’s a solid B2B business that’s seeking to leverage the power of social media to connect with senior decision-makers in various industry sectors around the world. It’s becoming a familiar request – and the questions they ask are becoming really familiar. Here are the top social media five questions I get asked by B2B client
Social Media Monitoring: Who’s Making Money?
So who’s making the money in social media measurement and monitoring? I was on a panel asked this question at the Measurement & Monitoring Meetup on Friday. It’s essentially another take on the ROI of social media monitoring question, but with the focus widened to include suppliers and consultants, and at first sight it’s a rather annoying question. Having established at the Chinwag event on Tuesday that social media isn’t (necessarily) all about financial ROI, to be asked where the money is in relation to social media monitoring tools seems regressive.
The ROI of Social Media: Where’s the Money?
What is the ROI of social media? Although I’ve heard that question a thousand times in the last year, I’ve never heard (or given) a particularly convincing answer. So I’m pleased to report that at the “Where’s the Money” Chinwag event last night, at which I spoke on the panel, I think we got at least halfway towards a comprehensive answer.
Monitoring Social Media Bootcamp – London, 31st March
Following on from Monitoring Social Media 09, Our Social Times is holding a 1-day social media monitoring training bootcamp in London on 31st March. Monitoring Social Media Bootcamp offers a series of in-depth, “how to” sessions, presented by some of the worlds leading experts on social media monitoring and analytics. There will also be live demos from some of the best monitoring solutions, an Exhibition Area with other suppliers, lunch, networking and a comprehensive handout with notes, case studies and e-books. In short: it’s going to be the ultimate social media monitoring training session
The Business Case for Social Media Monitoring
I’m (finally!) able to publish the excellent presentation that Ann Longley, Strategy Director at MediaEdge: CIA, gave at Monitoring Social Media 09 last month. Her insights into the “new stock exchange” of brands – based on the number and sentiment of online mentions – showed how marketing metrics are changing. Some slides are blocked out because they contain secrets of national importance (the true location of Camelot etc.)
Using Social Media to Promote Your Business
Following MSM09 on Tuesday last week – I was up early on Weds to give a half-day seminar on Using Social Media to Promote Your Business”, held at the brand shiny new University Campus Suffolk in Ipswich. I covered the following key questions and issues…
Should Some Companies Not Use Social Media?
Ted Hunt, Comms Manager at Innocent (the smoothie company) raised an interesting question yesterday at Media140. He was pointing out that, even before social media marketing had emerged, Innocent was already actively engaging with customers in a quirky, fun kind of way. He put this down to the character of the founder, Richard Reed, who has a naturally humorous and laid-back way with people and, as a result, is exactly the kind of person who thrives engaging in cheeky banter and chat on Twitter, Facebook, blogs and the like. With a brand built in that image, Innocent were always going to have a popular blog and Twitter account.
