Social Media in Business
Social Media Monitoring: Who’s Making Money?
So who’s making the money in social media measurement and monitoring? I was on a panel asked this question at the Measurement & Monitoring Meetup on Friday. It’s essentially another take on the ROI of social media monitoring question, but with the focus widened to include suppliers and consultants, and at first sight it’s a rather annoying question. Having established at the Chinwag event on Tuesday that social media isn’t (necessarily) all about financial ROI, to be asked where the money is in relation to social media monitoring tools seems regressive.
The ROI of Social Media: Where’s the Money?
What is the ROI of social media? Although I’ve heard that question a thousand times in the last year, I’ve never heard (or given) a particularly convincing answer. So I’m pleased to report that at the “Where’s the Money” Chinwag event last night, at which I spoke on the panel, I think we got at least halfway towards a comprehensive answer.
Monitoring Social Media Bootcamp – London, 31st March
Following on from Monitoring Social Media 09, Our Social Times is holding a 1-day social media monitoring training bootcamp in London on 31st March. Monitoring Social Media Bootcamp offers a series of in-depth, “how to” sessions, presented by some of the worlds leading experts on social media monitoring and analytics. There will also be live demos from some of the best monitoring solutions, an Exhibition Area with other suppliers, lunch, networking and a comprehensive handout with notes, case studies and e-books. In short: it’s going to be the ultimate social media monitoring training session
The Business Case for Social Media Monitoring
I’m (finally!) able to publish the excellent presentation that Ann Longley, Strategy Director at MediaEdge: CIA, gave at Monitoring Social Media 09 last month. Her insights into the “new stock exchange” of brands – based on the number and sentiment of online mentions – showed how marketing metrics are changing. Some slides are blocked out because they contain secrets of national importance (the true location of Camelot etc.)
Using Social Media to Promote Your Business
Following MSM09 on Tuesday last week – I was up early on Weds to give a half-day seminar on Using Social Media to Promote Your Business”, held at the brand shiny new University Campus Suffolk in Ipswich. I covered the following key questions and issues…
Should Some Companies Not Use Social Media?
Ted Hunt, Comms Manager at Innocent (the smoothie company) raised an interesting question yesterday at Media140. He was pointing out that, even before social media marketing had emerged, Innocent was already actively engaging with customers in a quirky, fun kind of way. He put this down to the character of the founder, Richard Reed, who has a naturally humorous and laid-back way with people and, as a result, is exactly the kind of person who thrives engaging in cheeky banter and chat on Twitter, Facebook, blogs and the like. With a brand built in that image, Innocent were always going to have a popular blog and Twitter account.
