Why Don’t Social Networks Enable Different Personas?

I hosted a workshop last week for about fifteen Communication and Marketing Managers from local authorities. We covered the fundamentals of Inbound Marketing, including blogging, SEO, Twitter, Facebook, LinkedIn and other social networks. As always, I put a strong focus on lead generation and getting tangible results – i.e. customers, sign-ups or positive “interventions” – and they left the room with some really clear, obvious next steps for improving their use of social media