social media marketing
Social Email: Clash of Cultures or Marketing Dynamite?
In the words of Brian Solis, “Email is technically the largest untapped social network in the world”. Although on one level that’s a pretty obvious statement, on another it’s a really astute observation that starts you wondering why we’re all so excited about Twitter and Facebook when, right under our nose is, potentially, a hugely more powerful marketing tool.
Social Media Marketing 2010 – San Francisco: Story of the Day
I’m in San Francisco at the moment and yesterday I had the pleasure of co-hosting Social Media Marketing 2010 – the first in a series of events run by Influence People (my events company alter ego) on this side of the Atlantic/Pacific – depending on which way you choose to travel.
Our eyes-and-ears-on-the-ground, the talented, Marissa Louie, [...]
Social Media Marketing 2010: The Movie
We’ve just published a video summary of Social Media Marketing 2010 – and it’s well worth a look if you missed the conference last week. It gives a nice flavour of the excellent speakers we had (Chris Brogan and Brian Solis included), the fantastic venue (Cavendish Centre, London) and the terrific feedback we’ve had from [...]
Social Media Marketing 2010: Photos and Presentations
Thanks to everyone who joined us at Social Media Marketing 2010 yesterday at the Cavendish Conference Centre in London. We hope you found it a valuable day.
We’ve certainly had lots of feedback to focus on for the next one (in September). The three topics that we “crowdsourced” at the end of the day might well [...]
The Future of Social Media Marketing: Content Marketing? Geo-location networks? Social Media Listening?
At Social Media Marketing 2010, taking place in London this Thurs (17th June), we’ll be having a discussion on the Future of Social Media Marketing. Our expert Panel, consisting of Tom Nixon (NixonMcInness), Neville Hobson (WCG), Murray Newlands (Influence People) and Richard Sedley (cScape), will be offering their predictions for the coming 12-18 months and I have to say I’m intrigued as to what they’ll highlight. Here are some suggestions.
Social Media Marketing 2010: Not Just Another Social Media Conference
Earlier this year I was told “off the record” by an events company manager that she was simply adding the words “social media” to her events in order to sell the tickets. I guess, if it works… But the sad fact is, I’ve attended several social media events in the past year where they’ve apparently done the same thing. With this concept firmly shelved, we decided our next event, Social Media Marketing 2010 (taking place in London on 17th June) should only involve genuinely innovative, interesting speakers…
The Top 5 Questions for B2B Social Media Campaigns
I had a meeting with one of our newest (yet to be announced) clients on Friday. It’s a solid B2B business that’s seeking to leverage the power of social media to connect with senior decision-makers in various industry sectors around the world. It’s becoming a familiar request – and the questions they ask are becoming really familiar. Here are the top social media five questions I get asked by B2B client
Social Media and Chaos: A Love Story
Several month’s ago I read a fascinating article by John Naughton. He was looking at social media successes – such as Wikipedia and MySpace – and asking the obvious question: who would have thought this would work? When planning to create a new encyclopaedia, you would probably gather together a group of fine and varied minds, set up a structure (to cover everything) and a strict editorial process, then set out a timeline of, what, six years to complete the job? You certainly wouldn’t set up a website and open it up for entries to be posted by anyone and his wife.
