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Twitter Extends the Lifetime of the Humble Tweet

One of the major problems with Twitter, especially for Marketers, has been it's ephemerality. A report in 2010 suggested that the active lifespan of a Tweet was effectively 1 hour - in that 92% of all the re-Tweets happen during that single hour. After that, you might...
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70% of SMEs “Hate” Groupon (+ other bizarre Social Media factoids)

An interesting, if slightly gimmicky, survey from email marketing company iContact revealed some interesting statistics about how small businesses (SMEs) view the leading social networks. I've added the obligatory infographic (below), but here are the summary findings: ...
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The 3 Best Social Media Management Structures for Large Organisations

One of the most frequently asked questions in large organisations today is: "What is the best management structure for our social media activities?" This rather broad question belies a multitude of important sub-questions: which department should take the lead? ...
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PREVIEW: Social Media Marketing & Monitoring 2011 – New York (12th Oct)

Following sell-out conferences in London and San Francisco, the Our Social Times team is heading to New York for Social Media Marketing & Monitoring 2011 - the next leg of our social marketing tour. And we've got a great show planned... From Peter Shankman's ...
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Social Media Marketing & Monitoring 2011 (London): Round-up

[caption id="attachment_1973" align="aligncenter" width="500" caption="(c) Naomi Bullivant / Viadeo"][/caption] For anyone who didn't make Social Media Marketing & Monitoring 2011 in London yesterday, I'm sorry to say, you missed one of our best events ever. On t...
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