Social Media Monitoring Services
Social Media Conferences: New York, San Francisco, London, Boston, Miami and Paris
I’m pleased to announce a series of excellent social media monitoring and marketing conferences that my event company – Influence People – will be hosting over the coming months (see below). In celebration, we’re running a 2-for-1 offer on tickets bought between now and 5pm on 1st Sept. Just book your ticket, then email your confirmation [...]
How to Analyse Sentiment and Benefit from the Insight it Provides
With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s session called “How to Monitor Sentiment and Benefit from the Insight this Provides”.
Using Social Media Monitoring to Calculate the Market Value of Winter Olympics Athletes
Lutz Finger and his team from Fisheye Analytics have just published an interesting social media monitoring report on the Winter Olympics in Vancouver. They looked at the coverage each athlete received in online news and social media combined, then calculated a “marketing value” for each one. For example, Lindsey Vonn of the US is the most valuable brand online, generating nearly $65 million of online coverage during Vancouver 2010.
Social Media Monitoring Bootcamp: Synthesio are Coming!
Michelle Chmielewski from Synthesio – one of our Lead Sponsors for Monitoring Social Media Bootcamp – just published this great video about the Bootcamp and (more importantly) her trip to London! If we have any readers in Pittsburgh, please get in touch so we can arrange a dog-sitter for her while she’s here.
8 Free Social Media Monitoring Tools You Probably Haven’t Tried
Here’s a list of 8 free (or very cheap) social media monitoring tools we’ve tried out in the last few weeks. They are all pretty light-touch, but great for anyone starting out in social media monitoring – and a lot of fun into the bargain.
Social Media Monitoring: Who’s Making Money?
So who’s making the money in social media measurement and monitoring? I was on a panel asked this question at the Measurement & Monitoring Meetup on Friday. It’s essentially another take on the ROI of social media monitoring question, but with the focus widened to include suppliers and consultants, and at first sight it’s a rather annoying question. Having established at the Chinwag event on Tuesday that social media isn’t (necessarily) all about financial ROI, to be asked where the money is in relation to social media monitoring tools seems regressive.
The ROI of Social Media: Where’s the Money?
What is the ROI of social media? Although I’ve heard that question a thousand times in the last year, I’ve never heard (or given) a particularly convincing answer. So I’m pleased to report that at the “Where’s the Money” Chinwag event last night, at which I spoke on the panel, I think we got at least halfway towards a comprehensive answer.
How to Build Your Own Social Media Monitoring Tool
While there’s a huge and growing market of social media monitoring companies, several of the leading Agencies I know have developed their own monitoring solutions. At MSM09 Robin Grant explained how his team at We Are Social developed a solution using openly available data – putting a nice user-friendly interface on the front for clients. Others I know use a combination of Google Alerts, Yahoo Pipes, RSS, Technorati or SocialMention, feeding the results onto a simple Netvibes page for their clients to read.
Monitoring Social Media Bootcamp – London, 31st March
Following on from Monitoring Social Media 09, Our Social Times is holding a 1-day social media monitoring training bootcamp in London on 31st March. Monitoring Social Media Bootcamp offers a series of in-depth, “how to” sessions, presented by some of the worlds leading experts on social media monitoring and analytics. There will also be live demos from some of the best monitoring solutions, an Exhibition Area with other suppliers, lunch, networking and a comprehensive handout with notes, case studies and e-books. In short: it’s going to be the ultimate social media monitoring training session
How to Find Influencers on Twitter
Following a tip-off from webmetricsguru (Marshall Sponder), I’ve been trying out Tweepsearch as a method of finding influencers in various vertical industry niches. He suggested that Tweepsearch’s results, combined with an Excel spreadsheet, is the most effective free method of quickly identifying the movers and shakers in a specific industry or for a chosen topic. And you know, I think he’s right.
