Social media ROI
Is Flawed Influence Measurement Better Than No Influence Measurement?
I just spotted the bit in LinkedIn Groups that identifies “Top Influencers this week”. In the Connected Marketing Network Group I’m apparently the Top Influencer this week. The fact is though, I’m the Manager for that Group so I add lots of comments and generally hang out there a lot. On the other hand, there [...]
The Top 5 Questions for B2B Social Media Campaigns
I had a meeting with one of our newest (yet to be announced) clients on Friday. It’s a solid B2B business that’s seeking to leverage the power of social media to connect with senior decision-makers in various industry sectors around the world. It’s becoming a familiar request – and the questions they ask are becoming really familiar. Here are the top social media five questions I get asked by B2B client
How to Measure the Success of Your Social Media Marketing Campaigns
Continuing our pre-view of workshops at Monitoring Social Media Bootcamp next week, Katy Howell (Managing Director, Immediate Future) will be hosting a hugely valuable session on how to measure the success of your social media monitoring campaigns. It’s going to be quite a technical session, including frameworks for KPI’s, calculations for ROI and lots of case studies from brands such as Sony, Bailey’s and Adidas.
Social Media Monitoring: Who’s Making Money?
So who’s making the money in social media measurement and monitoring? I was on a panel asked this question at the Measurement & Monitoring Meetup on Friday. It’s essentially another take on the ROI of social media monitoring question, but with the focus widened to include suppliers and consultants, and at first sight it’s a rather annoying question. Having established at the Chinwag event on Tuesday that social media isn’t (necessarily) all about financial ROI, to be asked where the money is in relation to social media monitoring tools seems regressive.
The ROI of Social Media: Where’s the Money?
What is the ROI of social media? Although I’ve heard that question a thousand times in the last year, I’ve never heard (or given) a particularly convincing answer. So I’m pleased to report that at the “Where’s the Money” Chinwag event last night, at which I spoke on the panel, I think we got at least halfway towards a comprehensive answer.
