* You are viewing the archive for the ‘Social media ROI’ Category

How to Measure the Success of Your Social Media Marketing Campaigns

Continuing our preview of workshops at Monitoring Social Media Bootcamp next week, Katy Howell (Managing Director, Immediate Future) will be hosting a hugely valuable session on how to measure the success of your social media marketing campaigns. It's going to be quite ...
Read More

Social Media Monitoring: Who’s Making Money?

[caption id="attachment_780" align="alignleft" width="500" caption="Luke Brynley-Jones talks with Philip Hofmeyr at Social Media Measurement & Monitoring (photo: Benjamin Ellis)"][/caption] So who's making the money in social media measurement and monitoring? I w...
Read More

The ROI of Social Media: Where’s the Money?

What is the ROI of social media? Although I've heard that question a thousand times in the last year - I've never heard a convincing answer. Until tonight. I'm proud to say I was on the panel at the Chinwag event entitled "Where's the Money" during which this happened....
Read More