Social networking
The Future of Social Media Marketing: Content Marketing? Geo-location networks? Social Media Listening?
At Social Media Marketing 2010, taking place in London this Thurs (17th June), we’ll be having a discussion on the Future of Social Media Marketing. Our expert Panel, consisting of Tom Nixon (NixonMcInness), Neville Hobson (WCG), Murray Newlands (Influence People) and Richard Sedley (cScape), will be offering their predictions for the coming 12-18 months and I have to say I’m intrigued as to what they’ll highlight. Here are some suggestions.
Social Media Marketing 2010: Not Just Another Social Media Conference
Earlier this year I was told “off the record” by an events company manager that she was simply adding the words “social media” to her events in order to sell the tickets. I guess, if it works… But the sad fact is, I’ve attended several social media events in the past year where they’ve apparently done the same thing. With this concept firmly shelved, we decided our next event, Social Media Marketing 2010 (taking place in London on 17th June) should only involve genuinely innovative, interesting speakers…
Do Social Media Recommendations Herald The End of Google’s Dominance?
Just read a fascinating if slightly over-egged article on Mashable called “5 Reasons Google And Search Won’t Dominate The Next Decade”. The suggestion is that through a combination of predictive messaging – i.e. offering you things you might want, based on what you’ve already said or demonstrated you like – and recommendations from friends or strangers, either directly sought or channelled to you via various degrees of connections (i.e. friends of friends of friends) – you will be able to get what you want without searching for it.
Social Media and Chaos: A Love Story
Several month’s ago I read a fascinating article by John Naughton. He was looking at social media successes – such as Wikipedia and MySpace – and asking the obvious question: who would have thought this would work? When planning to create a new encyclopaedia, you would probably gather together a group of fine and varied minds, set up a structure (to cover everything) and a strict editorial process, then set out a timeline of, what, six years to complete the job? You certainly wouldn’t set up a website and open it up for entries to be posted by anyone and his wife.
Why Don’t Social Networks Enable Different Personas?
I hosted a workshop last week for about fifteen Communication and Marketing Managers from local authorities. We covered the fundamentals of Inbound Marketing, including blogging, SEO, Twitter, Facebook, LinkedIn and other social networks. As always, I put a strong focus on lead generation and getting tangible results – i.e. customers, sign-ups or positive “interventions” – and they left the room with some really clear, obvious next steps for improving their use of social media
