Social Media Marketing 2010: Not Just Another Social Media Conference
Earlier this year I was told “off the record” by an events company manager that she was simply adding the words “social media” to her events in order to sell the tickets. I guess, if it works… But the sad fact is, I’ve attended several social media events in the past year where they’ve apparently done the same thing. With this concept firmly shelved, we decided our next event, Social Media Marketing 2010 (taking place in London on 17th June) should only involve genuinely innovative, interesting speakers…
8 Free Social Media Monitoring Tools You Probably Haven’t Tried
Here’s a list of 8 free (or very cheap) social media monitoring tools we’ve tried out in the last few weeks. They are all pretty light-touch, but great for anyone starting out in social media monitoring – and a lot of fun into the bargain.
Who Really Uses Twitter?
While Twitter is reputedly growing at 700% per annum and hitting the headlines, it’s sometimes easy to get carried away with it’s significance. Obviously, if you’re a daily Twitterer who’s plugged in to several active networks and using TweetDeck (or a similar tool) as your primary source of news – it seems like anyone who is anyone is using Twitter. But really, are they?
How to Find Influencers on Twitter
Following a tip-off from webmetricsguru (Marshall Sponder), I’ve been trying out Tweepsearch as a method of finding influencers in various vertical industry niches. He suggested that Tweepsearch’s results, combined with an Excel spreadsheet, is the most effective free method of quickly identifying the movers and shakers in a specific industry or for a chosen topic. And you know, I think he’s right.
Stop Press: Publishers Start to Take Social Media Seriously
Finally, ten years after I first began building “online communities”, five years after MySpace took the world by storm, four since Facebook stole their social networking crown and 18 months after Twitter went mainstream – publishers are starting to take social media seriously. I’ve been amazed that newspapers and magazines have, during the social media revolution, almost uniformly failed to capitalise on their incredibly powerful positions, such that many are now going out of business. How can groups of intelligent individuals, publishing regular, compelling content to large audiences of engaged readers have failed to realise the value of engaging in conversations?
7 Things You Never Knew About Re-Tweets
A passionate believer in the power of re-Tweeting, I spent a worthwhile half hour today reviewing Dan Zarellas “Science of Re-Tweets” presentation (below). It’s well worth a look and, for a bit of fun, I’ve extracted seven things you probably never knew about re-Tweets in my analysis below. Enjoy!
What is Inbound Marketing?
Inbound Marketing is designed to harness the three most powerful elements of Internet marketing into a single, connected, trackable process. The starting point is to create and publish high-quality content, either in words, pictures, audio or video. Next, you need to optimise this content for search engines, so that it appears in natural (i.e. free) search. Finally, you need to share the content via social networks such as Twitter, flickr, Facebook, YouTube and LinkedIn, to stimulate the viral spread of your conte
