buzz monitoring
Five Reasons to Monitor Social Media
At Social Media Marketing 2010 (San Francisco) on Thursday, Maria Ogneva from Attensity gave an excellent introduction to social media monitoring (see my Social Media Marketing event summary, which includes her presentation). In addition to setting out the ideal process for monitoring – listen, analyse, relate, act – and highlighting the need to monitor your own [...]
Monitoring Social Media Bootcamp – London, 31st March
Following on from Monitoring Social Media 09, Our Social Times is holding a 1-day social media monitoring training bootcamp in London on 31st March. Monitoring Social Media Bootcamp offers a series of in-depth, “how to” sessions, presented by some of the worlds leading experts on social media monitoring and analytics. There will also be live demos from some of the best monitoring solutions, an Exhibition Area with other suppliers, lunch, networking and a comprehensive handout with notes, case studies and e-books. In short: it’s going to be the ultimate social media monitoring training session
Social Media Monitoring Goes Niche
One of the most interesting points made at Monitoring Social Media 09 last month was the suggestion from Matthäus Krzykowski (VentureBeat) that monitoring could be made more accurate by narrowing the focus of the tools down to a specific industry. It stands to reason really. If you narrow down the lexicon you start to reduce the opportunities for error…
Preview of Monitoring Social Media 09, London, 17th Nov.
Monitoring Social Media 09 (#msm09) is upon us! Tickets have sold out and we are preparing for an excellent conference with over 200 delegates from around Europe and the world. Late additions to the Programme include Emmanuel Vivier (Vanksen) who is stepping in to replace Amelia Torode in the “What’s Wrong with Social Media Monitoring Services?” discussion. We also have Jon Moody (ASOMO) joining the “ROI of Social Media Monitoring” panel discussion. Jon’s already been active in our LinkedIn Group, so I’m expecting more powerful insights on the day.
Top 5 Budget Social Media Monitoring Tools
In the run up to Monitoring Social Media 09 I’ve been checking out some of the free or low-cost social media monitoring solutions. I’ve been hearing that many of the top marketing agencies still use free monitoring tools: but which ones? And how do they compare to the high-end paid-for solutions like Visible Technologies, Brandwatch etc?
Charity Buzz Monitoring: A “Live” Experiment
Now, here’s an experiment. We’ve started getting lots of charity signups for our conference – Monitoring Social Media 09 – taking place later this month in London. Obviously, reputation is rather important when you’re dealing with people’s generosity and trust and, as I reported last week, many charities monitor social media very actively. So, we figured we would put this to the test. Below we have published a random list of 70 UK charities. Once this post goes out – we’re going to wait and see how many notice our mention of them. I’m thinking we’ll get 4-5 responses – but let’s see :)
A 5-Step Guide to Reputation Management Using Social Media
The case for buzz monitoring and reputation management has been demonstrated repeatedly in recent years. A study from the London School of Economics last year revealed that a 2% reduction in negative word of mouth boosts sales growth by 1% and Dell has attributed a monetary value to this: their average customer is worth $210; their average online detractor costs them $57 and their average online promoter earns them $32.
