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	<title>Our Social Times &#187; Connie Benson</title>
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	<description>Social Media Consultancy &#38; Events &#124; Inbound Marketing Consultancy</description>
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		<title>Seven Business Objectives for Monitoring Social Media</title>
		<link>http://oursocialtimes.com/index.php/2009/10/using-social-media-is-good-for-employees/</link>
		<comments>http://oursocialtimes.com/index.php/2009/10/using-social-media-is-good-for-employees/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 10:02:01 +0000</pubDate>
		<dc:creator>Luke Brynley-Jones</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Connie Benson]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[techrigy]]></category>

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		<description><![CDATA[Connie Benson, Community Strategist with Techrigy,  shared a useful presentation this week called &#8220;Seven Business Objectives for Monitoring Social Media&#8220;. This set out seven excellent reasons why companies should be tracking and responding to what people say about them online, namely:  Public relations / Crisis, Search Engine Optimisation, Corporate marketing / brand building, Industry / [...]]]></description>
			<content:encoded><![CDATA[<p>Connie Benson, Community Strategist with Techrigy,  shared a useful presentation this week called &#8220;<a title="Business objectives for monitoring social media" href="http://conniebensen.com/2009/10/08/seven-business-objectives-and-their-roi-for-monitoring-social-media/">Seven Business Objectives for Monitoring Social Media</a>&#8220;. This set out seven excellent reasons why companies should be tracking and responding to what people say about them online, namely:  Public relations / Crisis, Search Engine Optimisation, Corporate marketing / brand building, Industry / Competitive insight, Customer services, Identify new markets Lead generation. Well worth a read.</p>
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