London Inbound Marketing Meetup Kicks off in Style

The London Inbound Marketing Meetup met tonight, in the Pitcher & Piano in Holborn, hosted by me and Murray Newlands and sponsored by Silicon Cloud. I kicked off proceedings with an intro to inbound marketing – what it is, how it works, why it’s new and why it’s so powerful. Unlike ’social media marketing’ and ‘word-of-mouth marketing’, Inbound Marketing is not well understood in the UK, so it was great to see people nodding – rather than staring in bafflement.