Inbound marketing
6 SEO Tools Recommended at the Inbound Marketing Meetup
We had a truly fascinating discussion at the London Inbound Marketing Meetup last night. The topic was “SEO Tools” – which sounds a bit dry – but we really delved deep and, I think, genuinely all learned a lot. For those who couldn’t make it here are a few of the tools that were recommended by the group…
Inbound Marketing: The Movie
You gotta love Hubspot. This is an inspiration for any cold-calling, spamming, ad-posting, paper wasting, door-dropping marketeer who’s starting to wonder if there’s a better way to live. Learn to blog, learn about SEO, make some friends on Facebook and Twitter, then spend your time being interesting and, if you’re Hubspot, entertaining, and watch the leads come in. It’s never quite that simple, but equally, it isn’t that far off.
The Top 10 Viral Video Adverts of 2009 And Why They Worked so Well
I spent a greatly amused hour watching Mashable’s “Top 10 Most Innovative Viral Video Ads of 2009” today. The list includes slick agency produced ads, amateur films, bloopers, spoofs, a protest video and a wonderfully botched Windows 7 video from Microsoft. My favourites are the BooneOakley ad and Dave Carroll’s musical demolition of United Airlines, who callously broke his guitar (allegedly), but I also like the fact that the dancing baby’s dad is using the huge popularity of his video to raise donations for his college fund. Smart fella.
What is Inbound Marketing?
Inbound Marketing is designed to harness the three most powerful elements of Internet marketing into a single, connected, trackable process. The starting point is to create and publish high-quality content, either in words, pictures, audio or video. Next, you need to optimise this content for search engines, so that it appears in natural (i.e. free) search. Finally, you need to share the content via social networks such as Twitter, flickr, Facebook, YouTube and LinkedIn, to stimulate the viral spread of your conte
