Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging, but they did raise some interesting points about automated sentiment detection that are worth exploring…
I had a demo of BrandWatch recently, ably accompanied by Seb Hempstead (Account Exec), and was impressed both by their current Web Dashboard and it’s forthcoming incarnation. BrandWatch are serious data-heads. Having started out building monitoring systems for the British Government, they struck out on their own, creating a high quality social media monitoring and tracking system of their own…