Social Media in Business

SMIB on Friday offered some interesting pointers for companies making their first foray into the arena of social media for business. As always Neville Hobson was good value. He showed us an advert for a marketing role at Best Buy which stated “250 Twitter followers” as a desirable quality for the preferred candidate – giving evidence of the pervading influence of the medium. He also explained how the term “Social Business” is now emerging as a new media term, as opposed to something ethical or environmental.