Should Some Companies Not Use Social Media?

Ted Hunt, Comms Manager at Innocent (the smoothie company) raised an interesting question yesterday at Media140. He was pointing out that, even before social media marketing had emerged, Innocent was already actively engaging with customers in a quirky, fun kind of way. He put this down to the character of the founder, Richard Reed, who has a naturally humorous and laid-back way with people and, as a result, is exactly the kind of person who thrives engaging in cheeky banter and chat on Twitter, Facebook, blogs and the like. With a brand built in that image, Innocent were always going to have a popular blog and Twitter account.