social media marketing
Social Email: Clash of Cultures or Marketing Dynamite?
In the words of Brian Solis, “Email is technically the largest untapped social network in the world”. Although on one level that’s a pretty obvious statement, on another it’s a really astute observation that starts you wondering why we’re all so excited about Twitter and Facebook when, right under our nose is, potentially, a hugely more powerful marketing tool.
Social Media Marketing 2010 – San Francisco: Story of the Day
I’m in San Francisco at the moment and yesterday I had the pleasure of co-hosting Social Media Marketing 2010 – the first in a series of events run by Influence People (my events company alter ego) on this side of the Atlantic/Pacific – depending on which way you choose to travel.
Our eyes-and-ears-on-the-ground, the talented, Marissa Louie, [...]
Social Media Marketing 2010: Photos and Presentations
Thanks to everyone who joined us at Social Media Marketing 2010 yesterday at the Cavendish Conference Centre in London. We hope you found it a valuable day.
We’ve certainly had lots of feedback to focus on for the next one (in September). The three topics that we “crowdsourced” at the end of the day might well [...]
Social Media Marketing 2010: Not Just Another Social Media Conference
Earlier this year I was told “off the record” by an events company manager that she was simply adding the words “social media” to her events in order to sell the tickets. I guess, if it works… But the sad fact is, I’ve attended several social media events in the past year where they’ve apparently done the same thing. With this concept firmly shelved, we decided our next event, Social Media Marketing 2010 (taking place in London on 17th June) should only involve genuinely innovative, interesting speakers…
Social Media and Chaos: A Love Story
Several month’s ago I read a fascinating article by John Naughton. He was looking at social media successes – such as Wikipedia and MySpace – and asking the obvious question: who would have thought this would work? When planning to create a new encyclopaedia, you would probably gather together a group of fine and varied minds, set up a structure (to cover everything) and a strict editorial process, then set out a timeline of, what, six years to complete the job? You certainly wouldn’t set up a website and open it up for entries to be posted by anyone and his wife.
A 5-Step Guide to Blog Outreach Marketing
Finding and befriending influential bloggers is one of those things that’s easy to say, but quite hard to do. Bloggers (including this one) can be prickly when riled, so there’s good reason for taking a cautious approach. That said, an appreciative post on a popular blog can outweigh the best efforts of any PR agency. So here’s our 5-step guide to getting blog outreach right. We hope it saves you a lot of time, effort and heartache.
The Top 10 Viral Video Adverts of 2009 And Why They Worked so Well
I spent a greatly amused hour watching Mashable’s “Top 10 Most Innovative Viral Video Ads of 2009” today. The list includes slick agency produced ads, amateur films, bloopers, spoofs, a protest video and a wonderfully botched Windows 7 video from Microsoft. My favourites are the BooneOakley ad and Dave Carroll’s musical demolition of United Airlines, who callously broke his guitar (allegedly), but I also like the fact that the dancing baby’s dad is using the huge popularity of his video to raise donations for his college fund. Smart fella.
The London Inbound Marketing Meetup – 18th December
Inbound Marketing is a well known division of marketing in the US, yet to date it remains relatively unknown in the UK. I recently gave a seminar to a room full of students at University Campus Suffolk and only a couple had heard of it. Given that it’s set to change the face of marketing for most businesses – this isn’t an ideal situation. To help spread the word about Inbound Marketing, Murray Newlands (the affiliate marketing blogger) and I have set up the London Inbound Marketing Meetup.
What is Inbound Marketing?
Inbound Marketing is designed to harness the three most powerful elements of Internet marketing into a single, connected, trackable process. The starting point is to create and publish high-quality content, either in words, pictures, audio or video. Next, you need to optimise this content for search engines, so that it appears in natural (i.e. free) search. Finally, you need to share the content via social networks such as Twitter, flickr, Facebook, YouTube and LinkedIn, to stimulate the viral spread of your conte
Should Some Companies Not Use Social Media?
Ted Hunt, Comms Manager at Innocent (the smoothie company) raised an interesting question yesterday at Media140. He was pointing out that, even before social media marketing had emerged, Innocent was already actively engaging with customers in a quirky, fun kind of way. He put this down to the character of the founder, Richard Reed, who has a naturally humorous and laid-back way with people and, as a result, is exactly the kind of person who thrives engaging in cheeky banter and chat on Twitter, Facebook, blogs and the like. With a brand built in that image, Innocent were always going to have a popular blog and Twitter account.
