* You are viewing Posts Tagged ‘social media measurement’

How to Measure the Success of Your Social Media Marketing Campaigns

Continuing our preview of workshops at Monitoring Social Media Bootcamp next week, Katy Howell (Managing Director, Immediate Future) will be hosting a hugely valuable session on how to measure the success of your social media marketing campaigns. It's going to be quite ...
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How to Analyse Sentiment and Benefit from the Insight it Provides

With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s session called “How to Monitor Sentiment and Benefit from the In...
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Social Media Monitoring: Who’s Making Money?

[caption id="attachment_780" align="alignleft" width="500" caption="Luke Brynley-Jones talks with Philip Hofmeyr at Social Media Measurement & Monitoring (photo: Benjamin Ellis)"][/caption] So who's making the money in social media measurement and monitoring? I w...
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The ROI of Social Media: Where’s the Money?

What is the ROI of social media? Although I've heard that question a thousand times in the last year - I've never heard a convincing answer. Until tonight. I'm proud to say I was on the panel at the Chinwag event entitled "Where's the Money" during which this happened....
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Top 5 Budget Social Media Monitoring Tools

[caption id="attachment_541" align="alignleft" width="400" caption="Viralheat - our favourite low cost solution"][/caption] In the run up to Monitoring Social Media 09 I've been checking out some of the free or low-cost social media monitoring solutions. I've been he...
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