How to Analyse Sentiment and Benefit from the Insight it Provides

With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s session called “How to Monitor Sentiment and Benefit from the Insight this Provides”.

8 Free Social Media Monitoring Tools You Probably Haven’t Tried

Here’s a list of 8 free (or very cheap) social media monitoring tools we’ve tried out in the last few weeks. They are all pretty light-touch, but great for anyone starting out in social media monitoring – and a lot of fun into the bargain.

How to Build Your Own Social Media Monitoring Tool

While there’s a huge and growing market of social media monitoring companies, several of the leading Agencies I know have developed their own monitoring solutions. At MSM09 Robin Grant explained how his team at We Are Social developed a solution using openly available data – putting a nice user-friendly interface on the front for clients. Others I know use a combination of Google Alerts, Yahoo Pipes, RSS, Technorati or SocialMention, feeding the results onto a simple Netvibes page for their clients to read.

Monitoring Social Media 09: A Short Funky Video

We don’t yet have the full video footage of Monitoring Social Media 09 (MSM09), so we’ve put together a funky little video using pics from the day. We used Animoto for this which, if you’re interested, is a really, mind-crushingly simple way of creating a fun, short video. They cleverly limit free accounts to 30 second clips, which (we suspect) matches the amount of a song track you can use without paying a licence fee – hence the proper music. Enjoy!

Top 5 Budget Social Media Monitoring Tools

In the run up to Monitoring Social Media 09 I’ve been checking out some of the free or low-cost social media monitoring solutions. I’ve been hearing that many of the top marketing agencies still use free monitoring tools: but which ones? And how do they compare to the high-end paid-for solutions like Visible Technologies, Brandwatch etc?

A 5-Step Guide to Reputation Management Using Social Media

The case for buzz monitoring and reputation management has been demonstrated repeatedly in recent years. A study from the London School of Economics last year revealed that a 2% reduction in negative word of mouth boosts sales growth by 1% and Dell has attributed a monetary value to this: their average customer is worth $210; their average online detractor costs them $57 and their average online promoter earns them $32.

Microsoft to Launch Social Media Monitoring Tool

Microsoft is planning to launch a social media monitoring tool – that allows users to aggregate social media feeds from Twitter, YouTube, Flickr, Facebook and more into a single interface. Dubbed “Looking Glass” the service will be tested over the coming months for a presumed launch in the Winter.
Early indications are that it includes automated [...]

Scoutlabs Make Social Media Monitoring a Bit Easier

Scoutlabs new Quotes feature

Scoutlabs have added a clever new feature called Quotes. Not content with simply showing you what bloggers, Twitterers, forum and social networks users are saying about you or your brand, Scoutlabs now filter these out into a series of customer feedback in-trays depending on the sentiment of the comment.