social media monitoring
The Business Case for Social Media Monitoring
I’m (finally!) able to publish the excellent presentation that Ann Longley, Strategy Director at MediaEdge: CIA, gave at Monitoring Social Media 09 last month. Her insights into the “new stock exchange” of brands – based on the number and sentiment of online mentions – showed how marketing metrics are changing. Some slides are blocked out because they contain secrets of national importance (the true location of Camelot etc.)
Social Media Monitoring Goes Niche
One of the most interesting points made at Monitoring Social Media 09 last month was the suggestion from Matthäus Krzykowski (VentureBeat) that monitoring could be made more accurate by narrowing the focus of the tools down to a specific industry. It stands to reason really. If you narrow down the lexicon you start to reduce the opportunities for error…
The London Inbound Marketing Meetup – 18th December
Inbound Marketing is a well known division of marketing in the US, yet to date it remains relatively unknown in the UK. I recently gave a seminar to a room full of students at University Campus Suffolk and only a couple had heard of it. Given that it’s set to change the face of marketing for most businesses – this isn’t an ideal situation. To help spread the word about Inbound Marketing, Murray Newlands (the affiliate marketing blogger) and I have set up the London Inbound Marketing Meetup.
Seven Business Objectives for Monitoring Social Media
Connie Benson, Community Strategist with Techrigy, shared a useful presentation this week called “Seven Business Objectives for Monitoring Social Media“. This set out seven excellent reasons why companies should be tracking and responding to what people say about them online, namely: Public relations / Crisis, Search Engine Optimisation, Corporate marketing / brand building, Industry / [...]
A 5-Step Guide to Reputation Management Using Social Media
The case for buzz monitoring and reputation management has been demonstrated repeatedly in recent years. A study from the London School of Economics last year revealed that a 2% reduction in negative word of mouth boosts sales growth by 1% and Dell has attributed a monetary value to this: their average customer is worth $210; their average online detractor costs them $57 and their average online promoter earns them $32.
Speakers Announced for Monitoring Social Media 09 – 17th November, London
We’ve now published the impressive list of speakers and panellists for Monitoring Social Media 09 on our new event website, along with more details of the programme.
We have some of the UK’s finest digital PR and marketing thinkers, in the form of Alan Moore (SMLXL), Neville Hobson (The Hobson & Holtz Report) and Antony Mayfield (iCrossing), [...]
Microsoft to Launch Social Media Monitoring Tool
Microsoft is planning to launch a social media monitoring tool – that allows users to aggregate social media feeds from Twitter, YouTube, Flickr, Facebook and more into a single interface. Dubbed “Looking Glass” the service will be tested over the coming months for a presumed launch in the Winter.
Early indications are that it includes automated [...]
Working in the Shadow of Google
In planning MSM09, we’ve met lots of skeptics about the future of social media monitoring. The classic response is, “Wait until Google launches it’s SMM service”. Google already runs the simplest form of web monitoring: Google Alerts. It also has Google Reader, Google Trends and, of course, Google Analytics – which between them could easily provide the basis of a monitoring solution…
The Pros and Cons of Automated Sentiment Detection
Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging, but they did raise some interesting points about automated sentiment detection that are worth exploring…
Monitoring Social Media 09 – What’s it all about?
Monitoring Social Media 09 is officially off the ground! We’ve got an excellent venue (The Lewis Centre, Millbank), some fine sponsors (to be announced shortly) and a startlingly good line-up of speakers, including Alan Moore (author and thinker), Marshall Manson (Edelman UK), David Cushman (Brando Social), Giles Palmer (BrandWatch), Neville Hobson (The Hobson & Holtz Report), Amelia Torode (VCCP) and Paul Alexander (Beyond Analysis) – with more to follow.
