Using Social Media to Predict Fashion Trends (Guessing is so 2009!)

Social media monitoring is generally dominated by Marketing, PR and Communications, so it was refreshing to meet Geoff Watts from Stylesignal earlier this month. Geoff and his team have developed a social media monitoring tool for the specific purpose of tracking and predicting new fashion trends. By tracking the websites, blogs, Tweets and images published by a selection of influential fashionistas, Trend Science is able to provide uniquely valuable insights into a notoriously unpredictable market. It’s pure genius