techrigy
Seven Business Objectives for Monitoring Social Media
Connie Benson, Community Strategist with Techrigy, shared a useful presentation this week called “Seven Business Objectives for Monitoring Social Media“. This set out seven excellent reasons why companies should be tracking and responding to what people say about them online, namely: Public relations / Crisis, Search Engine Optimisation, Corporate marketing / brand building, Industry / [...]
What’s Wrong With Social Media Monitoring Services
I’ve been following an interesting debate over on No Man’s Blog about whether social media monitoring services are all their cracked up to be. In the original post Asi Sharabi launches a visceral assault on social media monitoring services, citing Radian6, BuzzMetrics, BrandWatch and Techrigy, among his targets.
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