The Top 10 Viral Video Adverts of 2009 And Why They Worked so Well

I spent a greatly amused hour watching Mashable’s “Top 10 Most Innovative Viral Video Ads of 2009” today. The list includes slick agency produced ads, amateur films, bloopers, spoofs, a protest video and a wonderfully botched Windows 7 video from Microsoft. My favourites are the BooneOakley ad and Dave Carroll’s musical demolition of United Airlines, who callously broke his guitar (allegedly), but I also like the fact that the dancing baby’s dad is using the huge popularity of his video to raise donations for his college fund. Smart fella.