Twitter Bites the Hand that Feeds It
In an oddly revealing blog post today, Fred Wilson, one of Twitter’s investors revealed that, henceforth, the micro-blogging network plans to discourage application developers from creating services that offer search, advertising, mobile access, short URLs and photo-sharing, among other things. Twitter is also keen to reclaim the UI of Tweets and plans to do this [...]
Will “Promoted Tweets” Ruin Twitter
The big question for investors and tech startup followers is: will Twitter make money out of their new “promoted Tweets” business model. The big question for Twitter users is – will this upset the subtle balance of Twitter? Worse still, will this ruin the user experience completely?
How to Use Social Media for Customer Services
Most of the buzz around employees using social media has been negative. News stories have focused on bored desk-workers wasting hours on Facebook, Domino’s pizza employees posting revolting videos on YouTube, or idiots bad-mouthing their bosses on Twitter, thus earning their P45 form. Now that we are seeing the officially sanctioned use of social media by employees – largely in the form of company Twitter accounts – these are being siloed into “Customer Services”, giving them the aura of that overly-transactional, inhuman user experience we all know and loathe.
Interesting chat with someone in the Government Press team just now about how difficult life is now Lord Grayson has taken to Twitter. When important people tweet, it’s fine for them, but everyone around them is then expected to follow them every minute of the day! (I work with Doug Richard ;)
BT Customer Services Turns to Twitter
BT has finally followed the inexorable shift towards realtime, responsive customer services and opened a BT Twitter account for customer services. BT Care asks vistors “Have a question? Follow us and let us help!” and it looks very much like that’s how it works.
