How to Build Your Own Social Media Monitoring Tool

While there’s a huge and growing market of social media monitoring companies, several of the leading Agencies I know have developed their own monitoring solutions. At MSM09 Robin Grant explained how his team at We Are Social developed a solution using openly available data – putting a nice user-friendly interface on the front for clients. Others I know use a combination of Google Alerts, Yahoo Pipes, RSS, Technorati or SocialMention, feeding the results onto a simple Netvibes page for their clients to read.