According to Gartner, by 2020 90% of companies will be using social media for customer service. Given that social is currently dominated by Marketing Teams, we felt it might be a good idea to provide a ‘primer’ for Marketeers on the processes, tools and metrics that customer service teams have been using for years.
That’s why we’re hosting a free webinar on Social Customer Service for Marketeers on June 18th, and we have a stellar line-up of speakers from some of the UK’s leading brands, including EE and Spotify.
You can register for the event here, or read on to see a new infographic (below) from our webinar partners, Sentiment, which examines the differences between Customer Service and Marketing and what they can learn from each other.
(click infographic to enlarge)