Now the social network for professionals has announced it has broken through its next big milestone of 500 million members. This is up from the 467 million figure that was announced in October 2016.
In announcing the news on its blog, LinkedIn’s head of growth & international products Aatif Awan said: “The impact of half a billion professionals connecting and communicating is very real, and very accessible to anyone who wants to take part today.
“We’re excited to think about the potential of what a highly connected global community of professionals can do, and the value that is created for every member of the global workforce.”
LinkedIn also released other figures, including:
- There are more than 10 million active jobs on the network;
- Members have access to more than 9 million companies;
- Upwards of 100,000 articles are published every week;
- Each user has an average of 400 new people to connect with.
LinkedIn differs from the other major social networks in that it releases total membership figures rather than active monthly users. Some might see this artificially inflating its userbase, but LinkedIn differs from the likes of Facebook and Twitter in a couple of key ways.
LinkedIn is still used by many as a passive network, with many using it as an online CV that they only access when needed.
Facebook releases its monthly and daily active user numbers because it demonstrates how incredibly relevant the platform is to the majority of its users. In LinkedIn’s case it still isn’t that relevant for most users, though this is gradually being addressed with improved design and better content.
LinkedIn has also added ‘Matched Audiences‘, a form of retargeting. Advertisers can target users based on website visits, the organisation they work for (already available but now accessible via the self-service platform) or by email address.