The new LinkedIn homepage is now live and includes significant changes to the update stream in an attempt to make the site ‘more social’.
The homepage has been given a new, more modern design, but the changes are more than aesthetic. A ‘recommended news’ section now features above the update stream, which features stories based on trending topics and what other professionals in your industry are reading, sharing and discussing. It will be interesting to see how relevant these actually are, particularly as a story about Toyota currently tops my list (and I have no interest in cars).
Network updates are also displayed more prominently and are ranked by relevance rather than displayed chronologically (seemingly in a similar way to Facebook’s Edgerank). The new update stream is also much more visual and easier to scan. For instance, the “see more” button is gone and older updates load automatically when you scroll down.
In order to improve the social aspects of the site, it is now much easier to like, comment on and share interesting updates from your homepage. No doubt this has the feel of Facebook about it, but some of these changes were long overdue and content posted to LinkedIn will now be much more visible to your connections.
These changes were announced last month and are being gradually rolled out. If you haven’t seen them yet, you soon will.