Pinterest can be a valuable tool for retail businesses and often drives more sales than Facebook, but until now there has been no distinction between personal and business pages.
If you’re new to Pinterest you can easily sign up to a business account, but existing users will have to convert their page. Signing up to a new business page allows you to:
- Specify a business name instead of first and last name
- Verify your website
- Add new widgets and buttons to help drive traffic to your website
These new tools include the ‘Pin It’ button, making it easier for people to pin things from your website; the Follow button, allowing people to follow you from your website; and a Board widget, allowing visitors to your website to see what you’re doing on Pinterest and easily follow your Boards.
Pinterest also indicated that more tools were on the way that will “provide more powerful ways of reaching and understanding your audience”. Their dedicated business page also includes a set of best practices and case studies.