Roundup: This week in social #TWIS

Welcome to This Week in Social (#TWIS), our weekly round-up to keep you up-to-date with all the latest social media news, controversies and, erm, more controversies. Google acquires...

There are more Zuckerberg family members working for Google than Facebook

Welcome to This Week in Social (#TWIS), our weekly round-up to keep you up-to-date with all the latest social media news, controversies and, erm, more controversies.

There are more Zuckerberg family members working for Google than Facebook

Google acquires Wildfire

Google have purchased the social media marketing tool Wildfire for around $350m. This creates an interesting situation where Google now sells marketing services to Facebook and Twitter marketing services. The implication being that this acquisition will benefit from the growth of Google’s biggest rivals. Furthermore, as Mark Zuckerberg’s sister works for Wildfire, there are now more Zuckerberg family members working for Google than Facebook (see Tweet below). Read more here.

Digg is back with new app and site re-launch

Social news website Digg has been rebuilt from the bottom up and V1 of the new site has now been launched. According to Mashable “The new site features more images and stories selected by editors. It is free from ads and appears to have space for bigger stories” They have also released a new i-phone app, which allows users to save stories to read later. Read more here.

 

New Obama i-phone app

Social Media and the race for the White House

US Presidential candidates Barrack Obama and Mitt Romney have stepped up their digital campaigns by launching new social apps. The ‘Obama for America’ app is fully integrated with social media, allowing users to post news to Facebook and Twitter and invite friends to campaign events. President Obama’s YouTube videos have also received over 200m views. See the full story here.

 

New design homepage for LinkedIn
New LinkedIn layout

New LinkedIn homepage rolled out

As reported on our blog earlier, LinkedIn have rolled out their new look homepage. The site has a simpler, cleaner and more modern design and there is more emphasis on the update stream. Posts are ranked by relevance and are no longer strictly chronological. It is also easier to ‘like’, comment and share updates from the homepage. Read the full story here.

 

Tom Daley Twitter abuse
Tom Daley Twitter abuse

Twitter controversy – UK Police arrest teen over malicious Tweets

There was Twitter Controversy this week when a 17 year-old was arrested after posting malicious Tweets directed at British Olympic diver, Tom Daley.  Following Daley’s fourth-place finish in the synchronised diving, the offender tweeted “You let your dad down I hope you know that”, referring to Daley’s father who died of Brain cancer last year.  In the UK, posting “menacing, offensive or indecent” tweets can be considered a criminal offense. Read the full article here.

 

Guy Adams has Twitter account un-suspended
Guy Adams has Twitter account un-suspended

More Twitter Controversy – Journalist has account suspended

There was further Twitter controversy this week when Independent journalist Guy Adams had his account suspended for publishing the email address of an NBC executive. He has since had his account reinstated and received an apology. Read the full story here.

 

Tesco Twitter #fail
Tesco Twitter #fail

Twitter #fail – Tesco reveal password security issues

Tesco learned a valuable social media lesson this week. After someone raised concerns about their password security, Tesco Tweeted “Passwords are stored in a secure way. They’re only copied into plain text when pasted automatically into a password mail”. This affirmed the initial security concern. There is a lot to be learned from this, not least the social media team need to raise important issues with relevant colleagues before posting an ill-advised response. See ‘five things every online retailer can learn from Tesco’s website security fail’.

#DangleBoris

The latest craze! After Mayor of London Boris Johnson got stuck on a zipwire (see video) the social media world has taken to dangling him across the globe. Click here for more.

#DangleBoris


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