Big news in the world of Snapchat! Yesterday saw the launch of Snapchat Discover, a new update that allows users to consume content from brands such as Yahoo!, Cosmopolitan, MTV and National Geographic to name a few.
Snapchat announced on its official blog that users will now have the ability to watch daily stories complied by artists, publishers and even Snapchat’s editorial staff.
Discover has been built for creatives, with each edition including full screen photos and videos, awesome long form layouts, and gorgeous advertising. In true Snapchat style every edition added has a shelf life of just 24 hours, meaning users have access to fresh new engaging content daily.
This update puts media at the forefront of Snapchat’s product and brings it into closer competition with other messaging apps that have exploded in popularity recently.
It should also encourage more brands to sit up and take notice as it offers a new way to reach and engage with users. Whereas users would previously have to add a brand in order to consume their content, they will now be able to access content from brands they wouldn’t otherwise have ‘discovered’. It’s a clear indication of Snapchat’s intention to start making money from its young and highly engaged user base, alongside the ads that already appear within the app’s Recent Updates screen.
If you want to go and explore it for yourself, it’s very easy to use. Tap to open an edition, swipe left to browse Snaps or swipe up if you’d like more details about a particular Snap. To exit Snapchat Discover, just swipe upwards and you’ll be brought back to the main menu. From there it’s just another swipe to the left and you’ll be back to Stories (honestly, it’s not as complicated as it sounds).
There was also another update which was not so well received by users, with Snapchat rearranging the app’s settings and contact menus as well as removing the ability to see the “best friends” of people in your friends list. The the internet was not happy:
However! The setting for managing best friends still appears in the app’s main settings menu so users can hang onto the hope that this feature will see a comeback.