News Release: 21st May 2012

Social CRM 2012 – Frankfurt
Europe’s No. 1 Social CRM & Customer Engagement Conference

Our Social Times (, the UK-based social media blog and events company, is hosting a one day Social CRM conference in Frankfurt, Germany, on the 11th June 2012. Following events in London, New York and Paris, Social CRM 2012 Frankfurt ( ) is the latest in a highly successful series of social customer engagement conferences that will close in Brussels on 26th September.

At this unique one day event, leading brands, agencies and solution providers, including Playmobil, Brandwatch, Sparda International, SugarCRM and Engage Sciences will discuss the latest tools, techniques and strategies for engaging with customers through social media platforms such as Twitter, Facebook Xing and LinkedIn.

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Over 400 brands, media and agencies have attended the previous events in this series, where the speakers have included senior executives from, Spotify, Expedia, American Airlines, Vistaprint, British Gas, Citibank and British Telecom.
The Programme for Social CRM 2012 Frankfurt includes:
• How Social Apps Innovate CRM in Banking and Financial Services
• Implementing Social Customer Engagement for Telekom Deutschland and Deutsche Bahn
• Playmobil Case Study: Driving Successful Engagement and Adapting to Customer Needs
• Beyond listening and engaging: Not More Data but the Right Data
• The Internal Challenge of Social CRM: How not to be a Toothless Tiger
• Panel Discussion: Who Should Own the Customer Relationship?

Luke Brynley-Jones, founder and CEO of Our Social Times commented: “We are thrilled to be bringing this unique event to Germany. Social media has dramatically shifted the relationship between brands and their customers – yet most companies have failed to adapt to this change. Our goal is to highlight the opportunities that effective social CRM can bring”.

The conference line up features a host of prominent speakers from the world of social media and social CRM, including: Marcus Eurskens, (Managing Director, Sparda International Munich); Anna Ermann (Social Media Manager, PLAYMOBIL); Tom Schuster (Vice President & General Manager, Sugar CRM Europe), Richard Jones (Co Founder & CEO, EngageSciences); Herbert Wagger (Founder & Managing Director, INTRANET Software & Consulting); Stefanie Hecht (Account Manager, We Are Social Deutschland GmbH), Lutz Finger (Co-Founder, Fisheye Analytics), Mark Rogers (CEO , Market Sentinel), Vivian Pein (Corporate Social Media Manager); Björn Ognibeni, (Managing Director, BuzzRank GmbH); Luke Brynley Jones, (CEO, Our Social Times).

Tickets for the conference are available from the website now, priced €295. There are only 100 places available so early booking is advised.

Twitter: @oursocialtimes
Hashtag: #SCRM12

Deepa Mistry
Marketing Manager
Our Social Times Limited
Tel: +44 (0)845 463 1435