In the news this week – Facebook’s Instant Articles to feature video ads, Snapchat releases a whole new version (with video notes), Twitter improves it’s ad tagging and Pinterest introduces new How-to pins. enjoy!
Facebook Instant Articles to house video ads
Starting this month, publishers will be able to use video ads through Facebook’s Instant Articles, which could increase ad impressions by up to 20%. This move comes after many publishers complained that it was difficult to generate revenue from Instant Articles.
The change will also financially benefit Facebook, with the Wall Street Journal reporting: “Publishers that sell ads against their own content keep 100% of the revenue generated, but if a publisher passes an ad slot to Facebook to sell, the social network takes a 30% cut of the money.”
Snapchat tests a new ad format
AT&T is the first brand to test the waters with Snapchat’s new ad format. This lets you swipe up from the video to see “a listicle of GIFs to promote the ability for people to stream NCAA tournament games on their smartphones”. (If you’ve no idea what a listicle is, Wikipedia can enlighten you).
However if listicles aren’t your thing, it’s believed that the new format will cater to any style of branded article that incorporates text, photos and GIFs. This seemingly more interactive ad format appears to be an attempt to lure even more brands and advertisers that are looking to expose people to their brands for longer periods of time. If this is given the go-ahead by the powers that be at Snapchat, we’ll be sure to revisit it.
Twitter introduces universal tag
Twitter has now introduced a universal tracking tag which is available to all advertisers. This update will make it easier for advertisers “to track website conversions and manage tailored audience campaigns”.
Before, you had to insert a separate code to track each respective conversion event, however now “advertisers just need to apply the one tag to the global header in their websites”. It should be noted however that if an event “doesn’t result in a new web page loading after completion, then you’ll still use the single event website tag”. Happy tagging!
Pinterest launches How-to pins
So, what are they?
How-to pins, unsurprisingly, are featured DIY pins which brands can create and share. This seems a useful new addition to Pinterest, which has become the social hub for arts and crafts, fashion, life-hacks and so on. Their blog reports that, “75% of people say Pinterest is the best place to find new interests, and 67% said it’s the place they come to express creativity”.
While Pinterest isn’t right for a lot of brands, the move shows Pinterest’s ambition to be a real revenue puller. How-to pins are currently only available on the Web and the Pinterest Android app, but will roll out on IOS in due course.
Snapchat 2.0 is released – with improved messaging!
Snapchat has upped it’s messaging game with the release of Snapchat 2.0. This update offers more ways for users to message each other. Among these are video and audio calls, which can seamlessly be switched between, if you so desire.
Another cool feature is video note. This allows you to record a video message of up to 10 seconds, which is looped and can be sent to a friend you’re chatting with. They’ve also added Auto-advance Stories, which makes catching up with your friends stories even more effortless because once you have finished viewing a Story, the next one starts automatically.