We have provided in-house training for organisations ranging from The Daily Telegraph to Essex County Council. Just tell us what you need, how many staff you’d like us to train, and we’ll create a course just for you.
We also provide a range of high-value, free and pay-to-attend social media courses.
We can design an in-house course to fit the needs of your organisation and can train from one to fifty staff in a single workshop. Our standard courses are for 1 hour, a half-day or a full day, so whether you are just starting out in social media or are seasoned social media marketers, our accredited trainers will provide the valuable insight you need.
Our courses include:
Running a blog is a great way to increase your reach, drive traffic to your website, improve your SEO and establish industry expertise. Having been running blogs for the last 8 years, we know all the tips and tricks to help you produce a quality blog and gain more exposure.
Facebook is constantly evolving and it can be a struggle to keep up with all the new features and functions on offer. We can update you with all the latest from the world’s most popular social network, as well as advise you on designing your timeline, cover photo and tabs, how to boost your Edgerank, running competitions, polls, games or sweepstakes, or even setting up an F-commerce shop.
We will also cover how to use Facebook insights or third party analytics tools to monitor your activities and improve your strategy.
If your business isn’t on Google+ you’re missing a valuable opportunity. Google is the world’s number 1 search engine, so a Google+ account can have significant impact on your search ranking and visibility. Our training session will show you how to optimise your Google+ page for SEO, as well as how it can be used for advertising, marketing and PR.
Choosing the third party application that works best for your business is a tricky decision. It seems there are hundreds on offer and each has its own strengths. One of the current superstars is HootSuite and a client recently asked us to help them make best use of it. Our HootSuite training package will show you how dashboards work, how to schedule posts and Tweets (individually or in bulk), manage lists, allocate different roles, create assignments, set up RSS/atom feeds and vanity URLs, how to incorporate apps, generate reports and analytics.
There’s a lot you can do with LinkedIn and we will show you exactly how it can work for your business. Our training sessions cover creating and optimising a page for your business, running and maintaining a group, personal branding for your C-level execs and some very useful tricks for identifying and contacting possible affiliates.
Pinterest is one of the fastest growing social networks in the world and there’s much more to it than cute animals and cake recipes. If used correctly, it can be a powerful marketing tool and will generate leads for your business. It is ideal for any company looking to show off and share your latest products and services and is a great platform for engaging and rewarding your customers.
Our training sessions will help you make the most of Pinterest. So whether you’re in retail, services or even a B2B company, you can accomplish big things on Pinterest.
Social Customer Service
Consumers are increasingly turning to social channels to vent their frustrations and air their grievances, leaving no doubt that customer service is moving into the public domain. Early adopters are already reaping the benefits, but it’s important not to dive in without a well thought-out strategy or your efforts could backfire. We will help you set up the right team, identify the right channels and monitoring tools, establish how you will respond, who you should respond to and offer guidance on tone-of-voice.
Social Media Advertising
Social media platforms can be an excellent place to advertise. Facebook ads for instance, allow you to narrow down a potential audience of 900 million by looking at age, gender, location, interests, relationship status, education and more. Never before have you been able to focus your efforts so exclusively and, if done well, you can harvest significant results without ever exceeding your budget.
Facebook is constantly experimenting with new means of advertising and we will also show you how to make best use of ‘promoted posts’ and ‘sponsored stories’, which are well worth considering.
Of course, social media advertising is not exclusive to Facebook. LinkedIn, Twitter, YouTube, Foursquare and others have their own advertising options and we will show how your business can benefit from these.
Social Media for Events
We can also offer training on how social media can work for specific industries. One of our most popular courses is Social Media for events, where we look at how social media can help you prepare and market your event, engage with your attendees and increase interaction, and extend the lifetime value of your event.
Social Media Marketing Campaigns
Social media marketing campaigns can increase brand awareness, create buzz about a product or offer, encourage customer loyalty and enhance the human image of your brand. Our training sessions will show you how to optimise your campaigns for maximum impact.
For Facebook campaigns, we will help you select the right tool, walk you through Facebook’s strict competition rules, explain how to increase your Edgerank to ensure maximum visibility, set targets and decide what metrics to measure and help you calculate your ROI.
We can also advise and guide you on Twitter, Pinterest or YouTube campaigns.
Social Media Measurement, Analytics and ROI
With so many analytics out there, do you know the ones that really matter to your business?
Before you dive in, you must first establish why you want to measure something and understand the actual effect on your business. This is one of the biggest challenges facing social media marketers, but having the appropriate tools and targets in place will help set you on your way.
Analytics will help you see what is working well and where you need to improve and a good understanding of this data will help you tweak your strategy to suit your audience.
Social Media Monitoring
Our Social Times is a recognised global centre of expertise on social media monitoring. We have tried and tested many of the leading monitoring tools and can help identify the right option for your business. We will show you how to filter out and identify the conversations that really matter to you, identify influencers and pick out potential leads. We will also show you how monitoring can be used by different teams or departments to enhance customer service, offer support or land new sales.
Social Media Rules and Legalities
Social media is a relatively new environment and the rules and legalities surrounding it are constantly evolving. Facebook themselves enforce very strict rules on how Facebook Pages are used, who can access them, what you can and can’t post, where you can show promotional material and advertising. There are also strict limitations for gambling and alcohol companies.
Twitter is great way to establish relationships and engage with customers and online influencers. We can help your business increase its following, generate engagement and identify new leads. Our training sessions help you boost your Twitter presence. Everything from the type of content you should be posting, to setting up RSS feeds, running Twitter competitions, creating lists and identifying influencers will be covered.
Please contact us for an informal chat about your requirements.