In the news this week, files become shareable on Whatsapp, Messenger to opens its doors to publishers and Spotify, Pandora team up with Snapchat for Mothers day and Facebook roll out “Your Business Story”.
Documents now shareable on WhatsApp
It’s now possible to share PDF files on WhatsApp. PDFs can be shared via third party storage apps, such as iCloud Drive, Dropbox and Quip, making internal business communication much easier. It’s also another step forward in WhatsApps’ quest to become a more business-focused app.
We expect WhatsApp to continue catering for businesses in a similar way to Facebook Messenger, with a more customer service-centric model. Watch this space for future developments…
Facebook to open up Messenger to Publishers
According to Marketing Land and Mashable, Facebook will open up Messenger to Publishers.
It’s rumoured that Facebook is working on a “software development kit” allowing developers to build chatbots that publishers can use to share snippets and links to their content and news stories within Messenger. This backs up rumours that all third-party apps will soon have access to Messenger.
In addition, Facebook has moved to add Spotify integration to Messenger. The new feature will allow current IOS users to share songs and playlists with friends on Messenger as long as they have the Spotify app installed.
Judging by this move, Messenger is set to be very lucrative and will feel more and more like a separate entity to Facebook in its own right.
Pandora Team up with Snapchat for Mothersday
To celebrate the bond between mothers and daughters, Pandora invited mums and daughters in the UK to snap a selfie of themselves using the Pandora filter, with a £500 shopping spree up for grabs via @Pandora_UK on Twitter using #JustLikeMum.
Although we don’t have any figures to measure the campaign’s success, we’re sure many brands will follow suit soon enough.
New video tool from Facebook for small businesses.
To “celebrate the businesses that use Facebook to grow”, Mark Zuckerberg and co. have released “your business story“, a tool which allows small companies to create a unique introductory video.
The number of businesses that advertise with Facebook has now reached 3 million, while the company recently revealed that 500 million people a day are watching 100 million hours of video on the platform.
And with the release of their new live video feature, this is another statement on the importance of video in Facebook’s business strategy.