Details
9.00am to 5.30pm
Tribeca Cinemas,
54 Varick Street,
New York, NY 10013
New York's Leading 1-day Social Media Marketing Conference
Join Peter Shankman, Christine Perkett, Brian Reich, Asif Khan, NBC, Brandwatch, Constant Contact and many more at this intensive, unique and fast-paced event!
Topics we will cover include:
- Social Commerce - Innovative sales tools & techniques
- Location Marketing - Case studies & mobile apps
- Social Search - What it means & how to use it
- Social Media Monitoring - How to monitor & measure ROI
- Facebook - Sponsored stories, Ads, Apps & more
- Influencers - How to identify & engage with influencers
- Social Email Marketing - How to combine social & email
SMM11 will be fully interactive with presentations, case studies, Q&A sessions and panel discussions. There will be an Exhibition Space showcasing social media marketing tools and services. The ticket price includes lunch, refreshments and a handbook for the day.
Program Highlights
Social Media Overload: How to Filter Actionable Insights from Your Data Stream
Sebastian Hempstead - Brandwatch
In this fascinating presentation Sebastian will show how companies may be missing out on the critical insights and actionable data, especially if they're too focussed on the big numbers. The talk will include practical examples and useful hints and tips on how you can make the most of your social media monitoring.
The Next Revolution Will Occur in Your Pocket
Peter Shankman - The Geek Factory
In this exciting Keynote, Peter Shankman will teach you, using real world examples, that the next revolution won't occur through PR, or marketing, or advertising, or even social media, but through customer service. Hear how a Steakhouse's customer service reaction to one single Tweet led to a 125% increase in sales, and how an airline didn't listen to a customer on distress, but their competitor did, and earned tens of thousands of dollars.
How to Empower Your Digital "SuperFans" to Drive Offline Engagement
Josh Richman, WGN America & Keith Blanchard, Story
"Involve the fans" is the sine qua non of digital marketing today. But to date, these participation opportunities have been limited. What happens if you let brand advocates all the way into the tent? In this session Josh Richman of WGN America, Tribune Broadcasting's national cable network, and Keith Blanchard of Story Worldwide, will show how you can drive offline behavior through digital by involving advocates in the creation of content, and curating the digital communities that form around it.
The Children's Place Case Study: Using Engagement to Convert Fans into Customers
Lorena Pino, The Children's Place, and Avi Savar, BigFuel
When the Children's Place threw an online party celebrating their one millionth fan on Facebook, they turned social engagement into real dollars by rewarding their fans. Not only did the number of comments and likes skyrocket, but they were able to track sales from the campaign through an online coupon. Join Lorena Pino of The Children's Place and Avi Savar of Big Fuel as they share their secret to driving positive sentiment and increasing the lifetime value of customers through social media.
Discussion: The Future of Social Media Marketing
With the launch of Google+, the battle to control the world's newsfeeds (or "streams") has truly begun. But can we handle multiple social networking accounts? Do we really want to segment our friends, fans and followers? Will we ever tire of 'recommendations'? And, what role will advertising play in the future of social networking? Join Brian Reich and our team of social media experts for this insightful discussion.
Case Study: NBC Uses Trending Content to Increase Engagement
Dan Woolsey (NBC News) and Chase McMichael (Infinigraph)
We all know that consumer behaviour is the best barometer to what's relevant. Actions equal intent, right? In this insightful session well hear how NBCUniversal used social intelligence on trending content to drive more engagement on Facebook, Twitter and on adverts. Their smart approach to content optimisation led to direct, measurable ROI.
Discussion: Is Social Commerce Really the Future of e-Commerce?
A recent report revealed that 89% of people haven't bought anything through Facebook. In spite of this 25% said they would if the offer was exclusive and 17% would if buying was made easier than traditional e-commerce. So, should we expect to make sales on social networking sites, or not? Our panel, including Andrew Beranbom (Co-Founder & VP Business Development, Extole, Inc.), will explore the future of social commerce, highlight the risks and offer guidance for selling within a social media environment.
B2B Social Media Marketing: Humanizing Your Company
Christine Perkett - Perkett PR
Social media has become the fastest way to humanize your brand. Once "faceless" corporations are embracing transparency and authenticity and engaging with their customers. By by-passing the call center, by responding as real people and by adding a touch of humour, companies are increasing customer loyalty. In this session Christine shows how brands are shifting from staunch, corporate entities to humanized, "socialized" powerhouses.
The Ultimate 30-Minute Guide to Location Marketing
Asif Khan - Location Based Marketing Association
With the unstoppable rise of the smart phone, location marketing has finally arrived. But which social networks should you use? What kind of activity works best? And what results should you expect? In this session Asif Khan, one of America's leading Location Marketers, offers an essential, one-stop guide to getting started in social location marketing.
Combining Social Media & Email Marketing
Josh Mendelsohn - Constant Contact
We all know that email is one of the best ways to get your message heard. But social media is one of the best ways to get that message to spread. When businesses leverage both channels in an integrated marketing campaign, it can dramatically increase the impact of their campaigns. In this fact-packed session, Josh will explain how to combine email and social to win new customers.
Discussion: How to identify & Engage with Social Media Influencers
How should you identify the key online influencers in your industry? What's the best way to approach them? And can you really score online influence? In this topical panel discussion, we ask our hand-picked team of experts, including Marshall Sponder (author of Social Media Analytics) and Pierre-Loic Assayag (CEO, Traackr), what social media influence really means for marketers. Expect fireworks and a suitcase full of actionable take-away's.
Event Information
Tickets can only be booked online using a credit or debit card. You don't need a Paypal or Google Checkout account. Having problems paying? Click here.
- If you experience any problems - please email us info@oursocialtimes.com
- To keep informed about our events, follow us on Twitter or at #smm11
- To join the discussion before and after the event, join our LinkedIn Group
Ticket Terms
- A limited number of Early Bird tickets are available.
- Tickets are non-refundable and non-transferable
- Contact us for reductions on group bookings (5+)
- View our full Terms and Conditions
What's included in the price?
- A one-day conference in New York
- Refreshments (all day)
- Access to the Exhibition Area
- A handout with notes
- Access to video footage from the conference
Who's coming?
- Marketing/Communications Strategists & Directors
- Entrepreneurs & Company Owners
- Social Media Consultants
- Bloggers & Journalists
Opportunities
- For press, partner and sponsor opportunities, contact us at info@oursocialtimes.com
Silver Sponsors
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Exhibitors
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Media Partners
1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Our goal is to serve as the catalyst that will inspire senior executives to drive change within their organizations.
We Are Social helps brands to listen, understand and engage in conversations in social media - a new kind of agency combining an innate understanding of social media with digital, PR and marketing. With offices in Paris, New York, London, Milan, Munich, Singapore, Sydney and Sao Paulo, their clients include Heinz, Smirnoff, HP, Unilever, Moet & Chandon, Kleenex and PayPal.
The Location Based Marketing Association is a group dedicated to fostering a community of interest around all advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simple: to educate, share best practices, establish guidelines for growth and to promote the services of member companies. Join us today.
The NYC Business Networking Group (NYCBNG) has been a leader in hosting over 200 business networking events over the last 4 years. Members numbers over 9000 dynamic and highly motivated business professionals, executives, small & medium business owners & established entrepreneurs. Membership is free so join our monthly networking opportunities at our events, expos & seminars.
Founded in 2007, Visibility Magazine has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Visibility is published quarterly and covers a wide range of topics.
The independent authority on search vendors, topseos.com evaluates and ranks the top internet marketing companies. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. Our "pathfinder" service helps you find companies that best fit your business needs.
Best Web Design Agencies is the independent authority on web design agencies in the United States. We are dedicated to finding the best agencies to give customers the best possible service available. Our website provides access to independent rankings, the directory service, latest media and job openings.
The Experiential Marketing Forum (EMF) is an international community of professionals, students and people who share ideas and keep abreast of the newest trends and exciting things happening in the world of media. Join this great think-tank and share ideas that benefit marketers and customers on a global level
Watch our video
Presenters
Author, Entrepreneur, Speaker,
The Geek Factory
Author, entrepreneur, speaker and connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, and customer service. Described by Investor's Business Daily as "Crazy, but effective", his clients have included American Express, Sprint and NASA.
Vice President of Marketing,
WGN America
WGN is Tribune Broadcasting's national cable, satellite and telco network. Based in the network's New York office, Josh oversees all of the network's marketing initiatives and creates integrated customized marketing platforms for advertisers.
North American Creative Director,
Story Worldwide
A former editor-in-chief of Maxim Magazine at Dennis Publishing, Keith now heads up Creative for North America at Story. Story is a next-generation marketing agency founded on the principle that every brand has a story, and those who tell it best win. Keith helps brands like Lexus, Klondike, Regis Salons, WGN America, and Green Giant find their stories.
A global digital and media strategist, product innovator and trend expert, Michelle has an accomplished track record of transforming traditional news and content companies into reformed entities while creating new business models. Prior to joining DVF, Michelle served as the Chief of Staff for the CMO at Thomson Reuters.
Brian provides editorial vision and strategy for Edelman. He is well known for his expertise in new media, Web 2.0, social networks and sCRM. He is the author of two books, Shift & Reset (Wiley, 2011) and Media Rules! (Wiley, 2007).
Adena heads up marketing at Badgeville the world's leading Social Loyalty Platform. Prior to this she She led social media marketing for Nokia's Emmy Award-nominated alternate reality game "Conspiracy for Good". She has reported on tech startups for Red Herring and GigaOm and remains a keen blogger.
Director of Online Media,
1-800-Flowers.com
Jon heads up the start-up division at 1-800-Flowers.com. His main role is that of General Manager to Celebrations.com and the soon to launch TheGift.com websites. As part of these initiatives Jon has helped to shape the shift towards Social Commerce across the 1-800-Flowers.com family of brands.
Author and Speaker,
Socialnomics
A frequently requested International speaker, Erik is the author of "Socialnomics: How social media transforms the way we live and do business". He has advised or given keynotes at Google, Facebook, Starbucks, IBM and more, and Fast Company Magazine has listed him as a Top 100 Digital Influencer.
Having worked with clients as varied as British Airways, YMCA and Mecca Bingo over the past 12 years, Luke is one of the UK's most experienced social media consultants. A regular conference host and speaker, he specialises in social media marketing, monitoring and engagement.
Joelle co-founded Payvment, now the #1 social commerce platform on Facebook, back in 2009. Her current role involves helping retailers and brands with digital strategies for product discovery, promotion and merchandising. Prior to Payvment she was Executive Director of Xcreative Interactive.
Dan co-founded TheGrio, which was the first African American online and digital news site to be acquired by a mainstream broadcast company (NBC in 2010). Under his guidance TheGrio has grown to 1.3 unique monthly visitors and over 300K Facebook followers.
A tech start-up and marketing entrepreneur with over 15 years experience, Asif's clients have included IBM, BestBuy, American Airlines and Sears. He is a full-time location marketing consultant and publishes a podcast, This Week In Location-Based Marketing, every Monday at 10am.
Christine Perkett founded Perkett PR in 1998. In addition to her client work she is recognized as one of the most social media-savvy CEOs in the USA and ranked by Hubspot as one of the 100 Most Powerful Women on Twitter.
Lifelong advocate of common sense and self-styled opponent of mass marketers, Pierre founded Traackr, the Cambridge-based influencer monitoring and engagement company in 2006. Traackr's clients include Honda, WCG and SAP.
Seb previously headed up Brandwatch's sales and account management teams in Europe. A true authority on social media monitoring, he has worked with leading brands on everything, from solution design to query string writing.
Chase is a leading veteran in the field of collaboration and marketing intelligence. He has worked at JP Morgan-Chase and Oracle and founded several start-ups. He has been awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech for deploying advanced social campaigns for F500 brands.
Part of the social media team at Constant Contact, Josh has been a professional marketer for 12 years and published numerous reports covered by sites such as Marketing Profs, eMarketer and Mashable.
Co-Founder & VP Business Development
Extole Inc.
Prior to co-founding Extole, Andrew set up TellAPal, the first social referral platform solution. Previously he worked at Adteractive and held key product management positions at Yahoo! Shopping and Yahoo! Travel. He holds a B.S. in Marketing from the University of Maryland.
Managing Director
We Are Social, New York
Leila heads up We Are Social's New York team. She previously ran the social media teams at two of London's top agencies, Cake and Isobar, leading the development of social media strategies for some of the word's leading brands such as Coca Cola, Unilever, Heinz and IKEA.
Curtis founded Attention in 2006 and has since grown the agency to over 120 people in New York, Los Angeles, and London. Prior to this he created two highly successful new media practices at Ruder Finn and Middleberg. His clients include Thomson Reuters, Calvin Klein, Verizon, and Logitech.
Founding Partner
BigFuel
Having been a highly successful TV producer for many years, Avi founded Big Fuel Communications in 2004. He has since grown the company to over 80 employees with clients such as AOL, McDonalds and GM.
Abhijit is in charge of TipTop's semantic search and discovery platform. Formerly head of technology for proprietary trading at Deutsche Bank, he holds a Ph.D. in Computer Science from Berkeley and a B.Tech. from IIT Kanpur.
A seasoned marketer and blogger, Heidi currently writes the Actionable Anaylsis column at ClickZ as well as Heidicohen.com. A former professor at NYC, she has advised brands and publications such as the New York Times, Citibank and The Economist on content marketing strategies.
VP of Product
Fanrank
A highly experienced social media product marketer, Jamie has worked with clients including Inter Milan, AEG Live, The O2, FNAC, Rotana and Bon Jovi. Among his most notable campaigns, Jamie raised money for UK Pop-indie band Hamfatter on the BBC's Dragons Den TV show.
Marshall is the founder of Webmetricsguru.com, an industry blog about web analytics, social media and search marketing. An Emeritus Director of Social Media at the Web Analytics Association, he is the author of Social Media Analytics (2011).
VP,
VH1 Digital Marketing at MTV Networks
Lincoln currently leads the digital marketing strategy for several TV networks and a portfolio of digital properties. He manages a team responsible for driving television ratings, site traffic, and customer acquisition across multiple channels and platforms.
