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26 - 27 March
  • Event Details:
Day One - 26 March
Day Two - 27 March
9am - 5pm
full prog info.

The UK's #1 Social Media Measurement & Monitoring Conference is back for a 3rd year

Social Media Measurement & Monitoring 2013 is an unique two-day conference and workshop that will aim to highlight the latest developments in this important and ever changing topic.

Featuring brand and industry expert speakers along with insightful discussion and a chance to take part yourself in our open mic session.

view program

Day1An intensive workshop hosted by a team of expert facilitators. Delegates will complete a personal workbook, set goals, choose metrics, analyse platforms, discuss challenges, complete practical tasks and create their own Measurement Framework. Workshop Highlights and Tickets

Day2The UK's leading measurement and monitoring conference, featuring a Keynote from Katie Delahaye Paine (the "Queen of Measurement") with insights from Marshall Sponder and 15+ more expert speakers. Conference Highlights and Tickets

Topic's we will cover include:

  • Social Media Measurement and the Data Explosion
  • Using Google Analytics to Measure the Value of Social Media
  • Attribution vs Contribution: Tracking Leads Through Facebook
  • Social Media Monitoring for B2B Organisations
  • Measure Marketing Success on Instagram
  • Emerging Standards in Social Media Measurement
  • Astroturfing and The Rise of Fake Influencers
  • Discussion: Quality – The Forgotten Metric?

Day 2 - Conference Highlights

Keynote: Emerging Standards in Social Media Measurement
Katie Delahaye Paine – Chief Marketing Officer, News Group International

Katie specialises in helping organisations to measure social media engagement and the value of online relationships. From her PR roots, she has developed a hard-hitting and logical approach to measurement that can be applied across PR, marketing and communications. In this keynote she will explain the core principles of social media measurement, both theory and practice.

Attribution vs Contribution - Tracking Leads Through Facebook
Katy Howell - CEO, Immediate Futureb

According to Google’s ‘Zero Moment of Truth’ (ZMOT), consumers now check (on average) 10.4 information sources before they buy. We see a product in a magazine, read reviews on Amazon, ask friends on Facebook, then buy it on our iPad. What does this do to our Attribution Modelling? Katy Howell will explain all.

Social Measurement and the Data Explosion
Jacqui Taylor – CEO, FlyingBinary

Social Data has moved beyond the boundaries of the customer facing departments of organisations and is starting to play a leading role in driving business strategy. This is creating an opportunity for specialists to maximise the impact of social data, both on external and internal communications. In this fascinating session Jacqui will explain the trends that are emerging which will influence the way organisations operate. She will also demonstrate how don’t need to be a “data expert” to be part of this opportunity.

Astroturfing and the Rise of Fake Influencers
Lutz Finger - Co Founder, Fisheye Analytics

As social media measurement norms emerge, enterprising individuals have learned to 'game' the system to appear more influential than they actually are; a practice known as "Astroturfing". In this unique presentation, Lutz will analyse public discussion across social media and, citing examples such as the woman2drive campaign in Saudi Arabia and Occupy Wall Street Campaign, explain how to distinguish between fake and real attempts at influence.

Integrating Social Media Monitoring, Analytics and Measurement
Marshall Sponder - Analytics & Metrics Consultant

Most organisations are using a patchwork of solutions to monitor and measure their marketing activities. With the proliferation of solutions available and wide range of metrics - how can brands create a truly end-to-end picture? In this fascinating session Marshall Sponder, author of Social Media Analytics (McGraw Hill) explains how to join up the dots.

Measuring What Matters on Instagram
Gabriel Hubert - Co-Founder & CEO, Nitrogram

Over 90 million people and brands are now actively using Instagram to share photos and information. But with all marketing activities, organisations need to know how to measure the success of their activities on the platform. Join Gabriel for this exploration of Instagram, it’s rules, specificities and metrics.

Using Google Analytics to Measure the Direct and Indirect Value of Social Media
Andrew Bruce Smith – Managing Director, Escherman

While many savvy marketeers are using Google Analytics to show both the direct and indirect contribution that social media makes to business goals, some companies are missing out on the “assistive” worth of social media. In this presentation Andrew will show how multi-channel funnels and attribution models in Google Analytics can show the true role and value delivered by social media.

Discussion: Quality - The Forgotten Metric?
Host: Luke Brynley-Jones, CEO, Our Social Times Lutz Finger, Co-Founder, Fisheye Analytics; Sharon Flaherty, Head of Content & PR; Katy Howell, CEO, Immediate Future

Every brand wants a million Likes, a hundred thousand followers and a flood of social-powered web traffic, but do these targets have any real substance? Might you be better off with 50 super-fans, 100 fully engaged followers and a trickle of high-quality leads? Join our expert panel for a hard-nosed look at Quality vs Quantity.

Open Mic: Practical Tips for Better Monitoring and Measurement
Host: Luke Brynley-Jones, Our Social Times + You, The Audience!

We know we’ll have lots of experienced social media practitioners in the audience – so Luke Brynley-Jones will host this end-of-day open-mic session to invite everyone to share their insights. Listen out for the smartest tips and tricks in the industry.



We're returning to the state of the art Cavendish Conference Centre for this 2 day event. Centrally located this venue boasts a 200 seater auditorium with super fast WiFi, 3G signal boosters and power outlets on every row - all things we know are very important at a social media event! There is plenty of tea and coffee to keep you fuelled and we'll be stopping for a delicious lunch in the middle of the day.

Livestreaming Tickets

Want to hear our speakers but can't make it to London?

The conference (day 2) will be streamed live to a global audience. Register for a Live Streaming Ticket for just £29.95.

Event Information

Tickets can be booked online using a credit or debit card, or invoiced (payment due in advance). You don't need a Paypal account to book online. Problems paying?

Ticket terms

  • A limited number of Early Bird tickets are available.
  • Tickets are non-refundable and non-transferable
  • Contact us for reductions on group bookings (5+)
  • View our full Terms and Conditions

What's included?

  • A 1-day conference and/or 1-day workshop
  • Refreshments
  • Buffet lunch
  • Printed handout

Who's coming?

  • Marketing Managers
  • Social Media Managers & Strategists
  • Social Media Analytics Managers

Press & Sponsor opportunities


Birdsong allows you to analyse any Twitter account quickly and in detail. The BirdSong Presence score offers an independent measure of how well your Twitter account is performing. An unique algorithm measures 15 different data points to give you a percentage score, the more active and engaging you are the higher your score. You can also access on demand reports for you and your competitors.

Media Partners
We Are Social is a new kind of agency that helps brands to listen, understand and engage in conversations in social media. With offices in New York, London, Paris, Milan, Munich, Singapore, Sydney and São Paulo, they work with clients worldwide including adidas, Heinz, Unilever, Heineken, Kleenex and on local, regional and global projects.
Liberate Media
Liberate Media is an integrated communications agency formed in 2006. We understand social media and are fusing it with traditional PR techniques to help a wide range of businesses implement a truly connected online and offline communications strategy.
Mixing Digital is a full service agency providing event management, digital marketing events, communications, networking, brand building and news-in-brief needs. The team consists of six renowned specialists with over 20 years’ experience in events communications.
The Chinwag community is a focal point for digital media practitioners in the UK and beyond. They aggregate expertise, fact and opinion, and act as a connecting rod for ideas and talent across the digital sector. You can find a great new job in digital at Chinwag Jobs.
Dutch Cowboys
The UK Marketing Network is an interactive LinkedIn Group and online forum for marketing professionals. Members can network, share ideas, monitor trends and post and comment on industry related discussions. They also run a series of digital marketing events, On The Edge Digital, the next event is in London on the 30th April.
Gold Sponsor
Katie Delahaye Paine
Chief Marketing Officer
News Group International

Katie Delahaye Paine is a leader in international monitoring and evaluation, for the past 17 years, and her firms have conducted vast analysis on news articles, internet postings and internal communications in the pursuit of quantitative and qualitative measures of marketing success. She is a columnist at PR Week and a regular contributor to several other publications including PR Week and Communications World. Katie Paine was recently named one of “25 women who rock social media” by the Lee Odden’s prestigious OnLine Marketing Blog.

Jacqui Taylor Jacqui Taylor
Flying Binary

An appointment to the Cabinet Office as an Open Data domain expert recognised Jacqui as a web scientist of influence in the era of ‘Big Data’. Jacqui trains advanced analysts on the science of data visualisation, is a regular speaker on cloud adoption, big data, smarter analytics and profiting from the Web.

Marshall Sponder Marshall Sponder
Analytics & Metrics Consultant

Marshall is a renowned social media author, analyst and speaker. Based in New York, he writes and speaks about social media monitoring and measurement. His first book Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics is published by McGraw-Hill.

Sharon Flaherty
Head of Content & PR

Sharon is head of content and PR and during her time at, has pioneered a brand content strategy from scratch with multiple successes. Her award-winning teams drive exceptional engagement with the brand and are always looking at ways to innovate. Previously she was a journalist at the Financial Times Group.

Philip Sheldrake Philip Sheldrake
Managing Partner
Euler Partners

Philip is managing partner at Euler Partners as well as chair of the CIPR Measurement & Evaluation Group - his expertise spans business strategy, social business, engineering, IT and web strategy and social web analytics. He is is author of 'The Business of Influence' and has contributed to books by CIPR and CIM.

Robin Grant Robin Grant
Global Managing Director
We Are Social

Robin is an 18-year veteran of digital marketing, consistently producing effective and award winning work for the world’s biggest brands, over the years picking up D&AD, Clio, One Show and many other awards. He started blogging in 1997, is a member of the IAB’s social media council and is a regular conference speaker on social media.

Matt Owen Matt Owen
Social Media Manager

Matt Owen is social media manager at Econsultancy. He looks after global social media strategy and architecture for a global community of 200,000+ digital marketers, leading community, engagement and revenue growth since 2010.

Leon Chaddock Leon Chaddock
Managing Director
Sentiment Metrics

Leon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.

Andrew Bruce Smith Andrew Bruce Smith

With a career spanning 23 years, Andrew has implemented successful PR and marketing communications programmes for brands such as IBM, MySQL, Siebel and Hyperion Software. His is an approved CIPR Trainer in social media, analytics and SEO.

Katy Howell
Immediate Future

Katy is a recognised authority in social media. She speaks around the world at marketing and digital events and trains for the Institute of Direct Marketing and Chartered Institute of Marketing. Her clients include Sony Europe, BT, Diageo and HSBC.

Gabriel Hubert
Co Founder & CEO

Gabriel is the co-founder and CEO of Nitrog.ram an Advanced Analytics and Social Media Marketing Platform for Instagram. His company builds a platform to help brands such as Disney and the Chicago Bulls make sense of and better leverage visual media and particularly user-generated photos, starting with the leading service Instagram.

Lutz Finger
Fisheye Analytics

Lutz is a respected expert in social media analytics, data and new media. As co-founder of Fisheye Analytics he has consulted various clients from consumer brands such as Telefonica and the Daily Mail Group and the Olympic Committee. He is currently writing a book on big data analytics with the Dean Designate of Johnson School of Business, Cornell University.

Maria Jose Serres Maria Jose Serres
Digital Marketing Analyst
Peer 1 Hosting

At Peer 1 Maria is involved in implementing the latest technologies and trends in Digital Marketing, with specific focus on Traffic Analysis, SEO, Web Usability, Social Media and Mobile website strategies that lead to converted sales. She has an MsC in Digital Marketing, her thesis focused on the way companies use social media in marketing.

Luke Brynley-Jones Luke Brynley-Jones
Founder & CEO
Our Social Times

Luke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke speaks with wit and insight about how social media is changing the world of business.