Social Media Measurement & Monitoring 2013 is an unique two-day conference and workshop that will aim to highlight the latest developments in this important and ever changing topic.
Featuring brand and industry expert speakers along with insightful discussion and a chance to take part yourself in our open mic session.
An intensive workshop hosted by a team of expert facilitators. Delegates will complete a personal workbook, set goals, choose metrics, analyse platforms, discuss challenges, complete practical tasks and create their own Measurement Framework. Workshop Highlights and Tickets
The UK's leading measurement and monitoring conference, featuring a Keynote from Katie Delahaye Paine (the "Queen of Measurement") with insights from Marshall Sponder and 15+ more expert speakers. Conference Highlights and Tickets
Keynote: Emerging Standards in Social Media Measurement
Katie Delahaye Paine – Chief Marketing Officer, News Group International
Attribution vs Contribution - Tracking Leads Through Facebook
Katy Howell - CEO, Immediate Futureb
According to Google’s ‘Zero Moment of Truth’ (ZMOT), consumers now check (on average) 10.4 information sources before they buy. We see a product in a magazine, read reviews on Amazon, ask friends on Facebook, then buy it on our iPad. What does this do to our Attribution Modelling? Katy Howell will explain all.
Social Measurement and the Data Explosion
Jacqui Taylor – CEO, FlyingBinary
Astroturfing and the Rise of Fake Influencers
Lutz Finger - Co Founder, Fisheye Analytics
As social media measurement norms emerge, enterprising individuals have learned to 'game' the system to appear more influential than they actually are; a practice known as "Astroturfing". In this unique presentation, Lutz will analyse public discussion across social media and, citing examples such as the woman2drive campaign in Saudi Arabia and Occupy Wall Street Campaign, explain how to distinguish between fake and real attempts at influence.
Integrating Social Media Monitoring, Analytics and Measurement
Marshall Sponder - Analytics & Metrics Consultant
Most organisations are using a patchwork of solutions to monitor and measure their marketing activities. With the proliferation of solutions available and wide range of metrics - how can brands create a truly end-to-end picture? In this fascinating session Marshall Sponder, author of Social Media Analytics (McGraw Hill) explains how to join up the dots.
Measuring What Matters on Instagram
Gabriel Hubert - Co-Founder & CEO, Nitrogram
Over 90 million people and brands are now actively using Instagram to share photos and information. But with all marketing activities, organisations need to know how to measure the success of their activities on the platform. Join Gabriel for this exploration of Instagram, it’s rules, specificities and metrics.
Using Google Analytics to Measure the Direct and Indirect Value of Social Media
Andrew Bruce Smith – Managing Director, Escherman
While many savvy marketeers are using Google Analytics to show both the direct and indirect contribution that social media makes to business goals, some companies are missing out on the “assistive” worth of social media. In this presentation Andrew will show how multi-channel funnels and attribution models in Google Analytics can show the true role and value delivered by social media.
Discussion: Quality - The Forgotten Metric?
Host: Luke Brynley-Jones, CEO, Our Social Times Lutz Finger, Co-Founder, Fisheye Analytics; Sharon Flaherty, Head of Content & PR Confused.com; Katy Howell, CEO, Immediate Future
Every brand wants a million Likes, a hundred thousand followers and a flood of social-powered web traffic, but do these targets have any real substance? Might you be better off with 50 super-fans, 100 fully engaged followers and a trickle of high-quality leads? Join our expert panel for a hard-nosed look at Quality vs Quantity.
Open Mic: Practical Tips for Better Monitoring and Measurement
Host: Luke Brynley-Jones, Our Social Times + You, The Audience!
We know we’ll have lots of experienced social media practitioners in the audience – so Luke Brynley-Jones will host this end-of-day open-mic session to invite everyone to share their insights. Listen out for the smartest tips and tricks in the industry.
We're returning to the state of the art Cavendish Conference Centre for this 2 day event. Centrally located this venue boasts a 200 seater auditorium with super fast WiFi, 3G signal boosters and power outlets on every row - all things we know are very important at a social media event! There is plenty of tea and coffee to keep you fuelled and we'll be stopping for a delicious lunch in the middle of the day.
Want to hear our speakers but can't make it to London?
The conference (day 2) will be streamed live to a global audience. Register for a Live Streaming Ticket for just £29.95.
Tickets can be booked online using a credit or debit card, or invoiced (payment due in advance). You don't need a Paypal account to book online. Problems paying?
Press & Sponsor opportunities
Katie Delahaye Paine is a leader in international monitoring and evaluation, for the past 17 years, and her firms have conducted vast analysis on news articles, internet postings and internal communications in the pursuit of quantitative and qualitative measures of marketing success. She is a columnist at PR Week and a regular contributor to several other publications including PR Week and Communications World. Katie Paine was recently named one of “25 women who rock social media” by the Lee Odden’s prestigious OnLine Marketing Blog.
An appointment to the Cabinet Office as an Open Data domain expert recognised Jacqui as a web scientist of influence in the era of ‘Big Data’. Jacqui trains advanced analysts on the science of data visualisation, is a regular speaker on cloud adoption, big data, smarter analytics and profiting from the Web.
Marshall is a renowned social media author, analyst and speaker. Based in New York, he writes and speaks about social media monitoring and measurement. His first book Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics is published by McGraw-Hill.
Sharon is head of content and PR and during her time at Confused.com, has pioneered a brand content strategy from scratch with multiple successes. Her award-winning teams drive exceptional engagement with the brand and are always looking at ways to innovate. Previously she was a journalist at the Financial Times Group.
Philip is managing partner at Euler Partners as well as chair of the CIPR Measurement & Evaluation Group - his expertise spans business strategy, social business, engineering, IT and web strategy and social web analytics. He is is author of 'The Business of Influence' and has contributed to books by CIPR and CIM.
Robin is an 18-year veteran of digital marketing, consistently producing effective and award winning work for the world’s biggest brands, over the years picking up D&AD, Clio, One Show and many other awards. He started blogging in 1997, is a member of the IAB’s social media council and is a regular conference speaker on social media.
Matt Owen is social media manager at Econsultancy. He looks after global social media strategy and architecture for a global community of 200,000+ digital marketers, leading community, engagement and revenue growth since 2010.
Leon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.
With a career spanning 23 years, Andrew has implemented successful PR and marketing communications programmes for brands such as IBM, MySQL, Siebel and Hyperion Software. His is an approved CIPR Trainer in social media, analytics and SEO.
Katy is a recognised authority in social media. She speaks around the world at marketing and digital events and trains for the Institute of Direct Marketing and Chartered Institute of Marketing. Her clients include Sony Europe, BT, Diageo and HSBC.
Gabriel is the co-founder and CEO of Nitrog.ram an Advanced Analytics and Social Media Marketing Platform for Instagram. His company builds a platform to help brands such as Disney and the Chicago Bulls make sense of and better leverage visual media and particularly user-generated photos, starting with the leading service Instagram.
Lutz is a respected expert in social media analytics, data and new media. As co-founder of Fisheye Analytics he has consulted various clients from consumer brands such as Telefonica and the Daily Mail Group and the Olympic Committee. He is currently writing a book on big data analytics with the Dean Designate of Johnson School of Business, Cornell University.
At Peer 1 Maria is involved in implementing the latest technologies and trends in Digital Marketing, with specific focus on Traffic Analysis, SEO, Web Usability, Social Media and Mobile website strategies that lead to converted sales. She has an MsC in Digital Marketing, her thesis focused on the way companies use social media in marketing.
Luke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke speaks with wit and insight about how social media is changing the world of business.