London
26 - 27 March
  • Event Details:
Day One - 26 March
Day Two - 27 March
9am - 5pm
full prog info.

Programme


8.30 Registration and Coffee
 
     
9.05 Welcome & Introduction
    Luke Brynley Jones, Founder & CEO, Our Social Times
 
     
9.10 Keynote: Emerging Standards in Social Media Measurement
    Katie Delahaye Paine, Chief Marketing Officer, News Group International
 
     
10.00 Social Media Measurement and the Data Explosion
    Jacqui Taylor, CEO, Flying Binary
 
     
10.30 Attribution vs Contribution: Tracking Leads Through Facebook
    Katy Howell, Managing Director, Immediate Future
 
     
11.00 Coffee Break
 
     
11.30 Case Study: The Value of Social Media Monitoring for B2B Organisations
    Leon Chaddock, Managing Director, Sentiment Metrics and Maria Jose Serres, Digital Marketing Analyst, Peer 1 Hosting
 
     
12.00 Discussion: Which Social Media Metrics Matter Most?
    Host: Philip Sheldrake, Managing Partner, Euler Partners.
Jacqui Taylor, CEO, Flying Binary; Katie Delahaye Paine, Chief Marketing Officer, News Group International; Matt Owen, Head of Social Media, EConsultancy, Andrew Bruce Smith, Director, Escherman
 
     
12.45 Lunch
 
     
13.40 Integrating Social Media Monitoring, Analytics and Measurement
    Marshall Sponder, Analyst and Metrics Consultant
 
     
14.10 Astroturfing and The Rise of Fake Influencers
    Lutz Finger, Co-Founder, Fisheye Analytics
 
     
14.30 Discussion: Quality – The Forgotten Metric?
    Host: Luke Brynley-Jones, CEO, Our Social Times
Lutz Finger, Co-Founder, Fisheye Analytics; Sharon Flaherty, Head of Content & PR Confused.com; Katy Howell, CEO, Immediate Future; Robin Grant, Global Managing Director, We Are Social
 
     
15.00 Coffee Break
 
     
15.30 How to Measure Marketing Success on Instagram
    Gabriel Hubert, Co-Founder, Nitrogram
 
     
16.00 Using Google Analytics to Measure the Direct and Indirect Value of Social Media
    Andrew Bruce Smith, Director, Escherman
 
     
16.30 Open Mic: Practical Tips for Better Monitoring and Measurement
    Host: Luke Brynley-Jones, CEO, Our Social Times
 
     
17.00 Wrap Up and Close
     
 
     

Gold Sponsor
KANA
Speakers
Katie Delahaye Paine
Chief Marketing Officer
News Group International
@kdpaine

Katie Delahaye Paine is a leader in international monitoring and evaluation, for the past 17 years, and her firms have conducted vast analysis on news articles, internet postings and internal communications in the pursuit of quantitative and qualitative measures of marketing success. She is a columnist at PR Week and a regular contributor to several other publications including PR Week and Communications World. Katie Paine was recently named one of “25 women who rock social media” by the Lee Odden’s prestigious OnLine Marketing Blog.

Jacqui Taylor Jacqui Taylor
CEO
Flying Binary
@jacquitaylorfb

An appointment to the Cabinet Office as an Open Data domain expert recognised Jacqui as a web scientist of influence in the era of ‘Big Data’. Jacqui trains advanced analysts on the science of data visualisation, is a regular speaker on cloud adoption, big data, smarter analytics and profiting from the Web.

Marshall Sponder Marshall Sponder
Analytics & Metrics Consultant
@webmetricsguru

Marshall is a renowned social media author, analyst and speaker. Based in New York, he writes and speaks about social media monitoring and measurement. His first book Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics is published by McGraw-Hill.

Sharon Flaherty
Head of Content & PR
Confused.com
@ConfusedSharon

Sharon is head of content and PR and during her time at Confused.com, has pioneered a brand content strategy from scratch with multiple successes. Her award-winning teams drive exceptional engagement with the brand and are always looking at ways to innovate. Previously she was a journalist at the Financial Times Group.

Philip Sheldrake Philip Sheldrake
Managing Partner
Euler Partners
@sheldrake

Philip is managing partner at Euler Partners as well as chair of the CIPR Measurement & Evaluation Group - his expertise spans business strategy, social business, engineering, IT and web strategy and social web analytics. He is is author of 'The Business of Influence' and has contributed to books by CIPR and CIM.

Robin Grant Robin Grant
Global Managing Director
We Are Social
@RobinGrant

Robin is an 18-year veteran of digital marketing, consistently producing effective and award winning work for the world’s biggest brands, over the years picking up D&AD, Clio, One Show and many other awards. He started blogging in 1997, is a member of the IAB’s social media council and is a regular conference speaker on social media.

Matt Owen Matt Owen
Social Media Manager
Econsultancy
@Lexx2099

Matt Owen is social media manager at Econsultancy. He looks after global social media strategy and architecture for a global community of 200,000+ digital marketers, leading community, engagement and revenue growth since 2010.

Leon Chaddock Leon Chaddock
Managing Director
Sentiment Metrics
@leonchaddock

Leon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.

Andrew Bruce Smith Andrew Bruce Smith
Director
escherman
@andismit

With a career spanning 23 years, Andrew has implemented successful PR and marketing communications programmes for brands such as IBM, MySQL, Siebel and Hyperion Software. His is an approved CIPR Trainer in social media, analytics and SEO.

Katy Howell
CEO,
Immediate Future
@katyhowell

Katy is a recognised authority in social media. She speaks around the world at marketing and digital events and trains for the Institute of Direct Marketing and Chartered Institute of Marketing. Her clients include Sony Europe, BT, Diageo and HSBC.

Gabriel Hubert
Co Founder & CEO
Nitrog.ram
@gabhubert

Gabriel is the co-founder and CEO of Nitrog.ram an Advanced Analytics and Social Media Marketing Platform for Instagram. His company builds a platform to help brands such as Disney and the Chicago Bulls make sense of and better leverage visual media and particularly user-generated photos, starting with the leading service Instagram.

Lutz Finger
Co-Founder,
Fisheye Analytics
@lutzfinger

Lutz is a respected expert in social media analytics, data and new media. As co-founder of Fisheye Analytics he has consulted various clients from consumer brands such as Telefonica and the Daily Mail Group and the Olympic Committee. He is currently writing a book on big data analytics with the Dean Designate of Johnson School of Business, Cornell University.

Maria Jose Serres Maria Jose Serres
Digital Marketing Analyst
Peer 1 Hosting
@mjserres

At Peer 1 Maria is involved in implementing the latest technologies and trends in Digital Marketing, with specific focus on Traffic Analysis, SEO, Web Usability, Social Media and Mobile website strategies that lead to converted sales. She has an MsC in Digital Marketing, her thesis focused on the way companies use social media in marketing.

Luke Brynley-Jones Luke Brynley-Jones
Founder & CEO
Our Social Times
@oursocialtimes

Luke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke speaks with wit and insight about how social media is changing the world of business.