This is a guest post by Nicolas Chabot, VP EMEA at influencer analytics platform Traackr. Influencer marketing is replacing traditional advertising in social media – and this scares the pants off advertisers. This post continues a conversation started at Social Media Marketing 2012 when Luke Brynley-Jones from Our Social Times stirred up the debate by asking, “if social [...]
Influencer analysis has really come into it’s own in the last 12 months and I see this being a huge growth industry in 2011. A few weeks back I highlighted Klout’s push to be come the default influence analysis grader online and now, thanks to Brian Solis, I’ve since tried out PeerIndex, which does a [...]
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