At #SCSS15 on 30th April Dr Nicola Millard, Customer Experience Futurologist at BT, will be analysing the social customer service performance of various industries. Here’s a quick taster of her insights…
Ahead of next week’s webinar on this topic, we’re talking to Charles Stanton, Group Social Media Manager at healthcare specialists, Bupa, and formerly of British Gas, about how his team integrates Marketing, Service and Sales on social media.
The Social Customer Service Summit 2015 will take place in London on 30th April, followed by a one-day Master-class on 1st May. Featuring selected speakers from leading brands, interactive round-table discussion sessions, interviews and panel sessions – as well as an Exhibition – SCSS15 is simply a must-attend event.
While it’s fun to highlight the public failures of brands on social media, social customer service best practices are fast emerging. Here are 15 of the most useful best practice tips we’ve learned from some of the world’s leading brands.
Even the biggest brands out there still meet many challenges along the road to social customer service excellence. In this guest post, Ben Kay, former Head of Digital Strategy & Social, EE, shares his experience of best practice when it comes to setting up successful customer service teams.