Tag Archives: Social Media Marketing

13 Tips for Integrating Social Media and Email Marketing

Social media and email marketing are often seen as competitors. There are a raft of blog posts and infographics out there which compare the two channels and try to analyse which offers the best ROI. For that reason it’s refreshing to see this new infographic from Constant Contact, which looks instead at how the two platforms can be used in partnership.

Instagram Bolt

Today Instagram has announced the launch of it’s new messaging app ‘Bolt’. The new app competing with the likes of Snapchat and Facebook’s own Slingshot is designed to let you send one-tap photos and video messages to your friends. While Instagram has marked the release, it will be a while before we get to play with the app here in the UK.

Marketing for people is the new marketing mindset

Unilever CMO Keith Weed recently argued how the traditional marketing team structure is in need of an overhaul. “What marketers do to engage customers has changed almost beyond recognition… Yet in most companies the organizational structure hasn’t (budged),” says Weed. The act of marketing for people, instead of to, is an ethos that every modern business should adopt. We’ve put together 7 ways you can start marketing for people, today.

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