Tag Archives: Social Media Marketing

Marketing for people is the new marketing mindset

Unilever CMO Keith Weed recently argued how the traditional marketing team structure is in need of an overhaul. “What marketers do to engage customers has changed almost beyond recognition… Yet in most companies the organizational structure hasn’t (budged),” says Weed. The act of marketing for people, instead of to, is an ethos that every modern business should adopt. We’ve put together 7 ways you can start marketing for people, today.

SMM2013 - IMG_0987

Last week saw us host Social Media Marketing 2013, here is part two of our conference round up. Read part one here. After lunch we moved on to innovation in Social Media Marketing – looking at how to use Twitter for humour, influencer marketing, native advertising, and finally social video… Using Humour for Impact on […]

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