Big news in the world of Snapchat! Yesterday saw the launch of Snapchat Discover, a new update that allows users to consume content from brands such as Yahoo!, Cosmopolitan, MTV and National Geographic to name a few.
There’s something of a “Circle of Life” dynamic between email and social, whereby they both feed into and off one another. Last week we examined how email marketing can be used to boost your social media efforts, but this week it’s time to turn the tables and approach it from the other side – how can social media be used to build an email marketing database?
The intimate nature of email means that it’s often more efficient when it comes to direct sales – hence it being the cornerstone of direct marketing – via inbox. When someone gives you their email address they’re essentially inviting you into their workplace or home, making it an extremely useful tool to grow your presence on social media.
Imagine what your organisation could do if you managed to successfully combine the sales power of email with the trust gained through social media? We’ve has joined forces with one of the world’s leading all-in-one online marketing platforms for small business, Constant Contact, to produce a brand new white paper on ‘Integrating Social Media and Email Marketing’.
The Internet is awash with statistics about incredible value of B2B blogging and yet, every few months, I come across a B2B company that’s decided to get rid of it’s blog and just make occasional updates to the ‘News’ section on their static website. Here’s what I say to them…