You’re setting up a new Twitter advertising campaign, but which tweets should you promote? What handles should you target? Are keywords a better tactic than interests? We put these questions directly to Twitter. Here’s what they said…
It’s a self-evident marketing fact: combining email marketing with social media makes sense. But where are the case studies? We’ve found 3 examples of really smart branded emails that integrate nicely with social media involving Innocent Drinks, Sony and New Look.
Social media and email marketing are often seen as competitors. There are a raft of blog posts and infographics out there which compare the two channels and try to analyse which offers the best ROI. For that reason it’s refreshing to see this new infographic from Constant Contact, which looks instead at how the two platforms can be used in partnership.
Today Instagram has announced the launch of it’s new messaging app ‘Bolt’. The new app competing with the likes of Snapchat and Facebook’s own Slingshot is designed to let you send one-tap photos and video messages to your friends. While Instagram has marked the release, it will be a while before we get to play with the app here in the UK.
From today you should be able to get a quick sense of just how popular and interesting your posts to Vine are, with Vines newest ‘Loop metric’, a metric similar to the ‘Views’ metric used on other sites like YouTube