Tag Archives: Social Media Monitoring

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Many of us have been using social media to promote our brand for a number of years now, and chances are we’ve fallen into a comfortable routine – posting repetitive content on the same days, and achieving similar engagement rates week to week.

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Last week saw an amusing, engaging, surprising and sometimes shocking interaction between Tesco Mobile, Yorkshire Tea, Jaffa Cakes and other well-known UK brands. At its peak the conversation included big brands like Cadbury’s and Walker’s crisps and became a humorous interaction on the matter of whether Jaffa Cakes are biscuits or cakes, it transcended to […]

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