One of the most fascinating side effects of “Engagement Marketing” is that customer relationships are once more being valued. Does this spell the end for bad customer service? A recent report from Adobe revealed that online retailers spend 78% of their marketing budget on search and display advertising, while around 41% of their revenue comes from [...]
Our Social Times is launching a series of high-value social media marketing webinars. Like our real-life conferences, our webinars aim to cut through the fluff and nonsense of social media commentary and instead focus on hard, evidence-based strategies, conceived through many years at the coal-face of social media marketing. Our first two free webinars, called [...]
Katie Delahaye Paine (a.k.a The Queen of Measurement) published her book Measure What Matters last year – and I’ve finally got round to reading it. As anticipated, it’s packed full of sensible advice to help organisations measure the impact of their marketing and PR activities, especially through social media. I’ve picked out 5 of the [...]
During the social media monitoring training course that I hosted in London last Thursday with Marshall Sponder (@webmetricsguru), he suggested an interesting approach to the question of social media ROI. In Marshall’s view there are essentially 4 levels of maturity which dictate the degree of ROI that you should expect to get out of social [...]
Finally, after thousands of wasted hours trying to track returns and develop complex models, we have conclusive proof that ROI isn’t the primary measure of success in social media. A SmartBrief report, that somehow slipped under our radar last year, included a slide (below) which shows clearly that only 35%, little more than a third, [...]
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