Tag Archives: social media

Influencer marketing seems to be the beginning of something big and, if the signs are right, we’re only at the tip of the iceberg. It’s advocates would have us believe that it’s set to alter the way that marketeers earn money, spend money, spend their day and cater to their customers. For those unfamiliar with it, it’s both exciting and worrying.

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Last week saw an amusing, engaging, surprising and sometimes shocking interaction between Tesco Mobile, Yorkshire Tea, Jaffa Cakes and other well-known UK brands. At its peak the conversation included big brands like Cadbury’s and Walker’s crisps and became a humorous interaction on the matter of whether Jaffa Cakes are biscuits or cakes, it transcended to […]

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