Tag Archives: traackr

Traackr influencer marketing

In this insightful guest post Nicolas Chabot of Traackr evaluates how the rise of influencer marketing is challenging existing reputation management and social customer service strategies. While social customer service aims to offer the same quality of response at scale, influencer marketing requires special treatment for your most valuable social media contacts. A clash of cultures or an opportunity?

Social  Influence

This is a guest post by Nicolas Chabot, VP EMEA at influencer analytics platform Traackr. Influencer marketing is replacing traditional advertising in social media – and this scares the pants off advertisers. This post continues a conversation started at Social Media Marketing 2012 when Luke Brynley-Jones from Our Social Times stirred up the debate by asking, “if social […]

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