For our last contribution of 2012 we’ve compiled a list of the year’s most viewed posts.
We’ll be back in the new year with more social media news and events. In the meantime, we’d like to wish our readers a very happy Christmas!
Proof that social customer service is on the rise! We put this infographic together back in March and it took the social web by storm. It has some fascinating stats and has the honour of being 2012’s most popular post.
Think back to the first half of the year… Timeline was still a new concept and brands were rapidly trying to work out what they could do with those 4 prominent slots on their Facebook Page.
In March we highlighted Gap as a great example of a social media policy. After all, how many staff policies in history have included a clause that starts “If you #!%#@# up…”?
One of the social media events of the year. Felix Baumgartner’s space jump was watched live by more than 8 million people on YouTube.
Way back in January Luke wrote this popular piece on amplification in action. In other words, how you take a social media endorsement and squeeze every last drop of value out of it.
Our second infographic of the year, this time looking at the reasons people like a brand on Facebook and what they expect in return.
Another infographic! Before our Social CRM conferences in Frankfurt and Brussels we put this together to highlight how Social CRM differs from traditional CRM.
The first guest post to make the list! This was written by Carolyn Blunt and does a great job of answering one of the most important questions in social customer service.
A post with this title was never going to go wrong.
Who knew we had so many bankers reading the blog?
We confess, this one was purely promotional. Back in the spring we ran this series with our friends at Constant Contact and helped over 1000 SME’s benefit from social media.
It’s about time we welcomed Pinterest to the party! These two case studies came from MarketMeSuite’s Tammy during our small business series.
In May Brandwatch released The Social Brands 100. We took a look at what helped Innocent Smoothies come out as no. 1.
Self-explanatory. Mention the Spice Girls and people will come!
This case study came from our friends at Agorapulse who helped a French charity use Facebook to gather 50,000 petition signatures in 6 months.
One of the most interesting posts of the year. Globally we spend $500 billion a year on marketing and only $9 billion on customer service. Madness!
This guest post from Sentiment Metrics looked some of the year’s biggest social media gaffes, which include KFC and McDonald’s.
A fascinating post from Kelvin Newman looking at the rise of Social SEO. Well worth a read!
It seems telecoms companies are failing miserably at customer service on Facebook. They’re just too busy promoting sport, fashion and computer games!
See you next year!