Top 10 Reasons Why People Un-Like Brands on Facebook

I did a social media marketing presentation recently in San Francisco in which I talked through the main reasons why people unlike or unfollow brands on Facebook and...

I did a social media marketing presentation recently in San Francisco in which I talked through the main reasons why people unlike or unfollow brands on Facebook and Twitter. It’s not rocket science, but is fascinating to see the fact: people don’t link being promoted to and lots of people only “Like” your Facebook page to get a one-time offer or bonus. This chimes with a gob-smacking statistic that Constant Contact announced at the same event: “96% of Facebook Fans never re-visit your page“.

The slide from MarketingCharts.com below lists the things you need to avoid or do to ensure your Fans and followers stay engaged. These are worth printing out and sticking above your desk:

MarketingCharts.com Facebook Chart
[Click to enlarge image]

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3 comments

  1. Thomas Chapman Reply

    Wow that’s quite a statistic. I think right now the way people are using Facebook is going through a bit of an upheaval. Now that everything including the brand of dog food you feed your pet has its own page, a number of people are moving their profiles back into the private sphere and cutting down on “friends” and “likes”. It’s got so big and mainstream i think the inevitable backlash will happen at some point.

    Another point to consider – It wasn’t designed as a platform for corporate promotion and marketing and I think eventually other purpose built platforms will take over.

    I’m sure I’ll look back on this post at some point in the future and see how completely wrong I was, but that’s life….

    1. Luke Brynley-Jones Reply

      Yes – one of the other slides I presented showed the saturation of Facebook membership in he US/Europe, meaning it’s moving from a phase of recruitment to one of retention. I can’t help thinking it’s going to come unstuck in this new game, because of the reasons you highlight, especially increasing competition from niche networks that are designed to facilitate business engagement.

  2. Facebook Likes Doesn’t Necessarily Mean Loyal Customers… Reply

    […] marketing. Excessive posting and irrelevant content are the main reasons why customers click the ‘unlike’ […]

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