I did a social media marketing presentation recently in San Francisco in which I talked through the main reasons why people unlike or unfollow brands on Facebook and Twitter. It’s not rocket science, but is fascinating to see the fact: people don’t link being promoted to and lots of people only “Like” your Facebook page to get a one-time offer or bonus. This chimes with a gob-smacking statistic that Constant Contact announced at the same event: “96% of Facebook Fans never re-visit your page“.
The slide from MarketingCharts.com below lists the things you need to avoid or do to ensure your Fans and followers stay engaged. These are worth printing out and sticking above your desk: